Page 83 - The Indian Optician Digital Edition November-December 2021
P. 83
we invent products that are entirely new and
different, an award like the Silmo d’Or is great. It
confirms that it’s not just us that thinks our new
substance collection is innovative and unique,
but that industry experts think the same.“
ROLF Spectacles was founded in 2009 and
manufactures in the heart of Austria’s Tyrolean
Alps. The brand is known to create unmistakably
original products that are carefully handcrafted ROLF EYEWEAR SUBSTANCE AMUR
to create premium quality items. Originally SILMO D'OR WINNER
known for producing unique wooden glasses,
the family company has now supplemented Each of the product designs in the collection
with more striking materials for its eyewear. includes slim temples, exquisite contours, and
This includes titanium, stone, horn, and plant- well-positioned curves that turn each pair of
based materials. All of these are incorporated glasses into a functional yet attractive accessory
without the use of screws, thereby eliminating that shall complement the wearer’s style as
the need for any maintenance. By introducing well as act as a functional accessory. Besides
its exceptional collections in multiple countries, providing comfort to the wearer, ROLF’s award-
ROLF has taken the international eyewear winning Flexlock hinge will also benefit the
market by storm, celebrating innovative frame. This feature can be quickly 3D printed
technology and timeless design. along with the rest of the frame. ROLF provides
ROLF Spectacles latest Substance collection modern sustainability by simplifying production
brings forth 45 designs in eight timeless colours. and also minimising the probability of any
requirement of repair work.
The pair of glasses, that won the Silmo d’Or,
released in 2020 during the pandemic, is made
from the beans of a fast-growing species of the
Euphorbiaceae family. The product is functional,
stylish and manufactured locally. The Tyrolean
designers also ensure that the frame meets all
of the requirements of the modern wearer. As
Roland Wolf summarises it, “Customers want
the best hinge. That’s what they get. They want
super-light frames. That’s what they get. They
want improved sustainability in their everyday
lives. That’s what they get. And the eyewear
industry? It needs sustainable products. And
that’s what it gets.”
79 | ROLF SPECTACLES
