Page 79 - The Indian Optician Digital Edition November-December 2021

In its Wedding Collection, Nova has on offer a
NOVA COLOUR- COLOUR MANAGEMENT
LENSES TO ADDRESS COLOUR BLINDNESS
NOVA WEDDING COLLECTION FOR HIM AND HER
NOVA PILOT- SPECIAL LENSES FOR AIRCRAFT FLIERS
It carries the twin benefits of convenient
purchase and convenient pricing. Unlike the
traditional practice of purchasing frames
and lenses separately, Nova combos offer the
convenience of buying both as a single unit.
Speaking on the occasion, Mr. Lalit Kumar
Gupta, Chief Business Officer, Vision Rx Lab
said, “Every purchase should be a simple one-
click operation and with Nova Combos, we
are taking a step towards that. This product
has already been introduced in India, US and
Canada and some European countries.”
Nova Wedding Collection is one-of-a-kind
eyewear collection addressing the need of
accessories for special occasions like weddings.
fine selection of fashionable eyeglasses and
sunglasses that are designed to add glamour
and fashion quotient to one’s wedding look.
The designs of the eyewear are made keeping
in mind the wedding attire and looks.
Nova Blumax is a revolutionary lens material
which helps to provide optimum protection
from harmful blue light generated from digital
devices like laptops, computers and mobile
phones. These specialised blue-filter lenses fit
all prescriptions including single vision, bifocal
and progressive in all frame styles and sizes.
The experience zone also showcased Nova
Drive, a versatile visual solution for those who
drive every day. Powered with Panoramic Vision
Enhancement Technology, this advanced lens
allows the wearer to enjoy extended fields
of clear vision while on the road. Its unique
property is that it ensures good vision under
all light conditions. The coating helps deflect
UV rays thus reducing blinding effect caused
by nightly glares or direct sunlight, providing
sharp vision round the clock.
Products like Nova Sunglasses in latest
designs for outdoor protection, and Nova
Complete Eyeglasses with advanced digital
lenses have omnichannel presence in India.
NOVA DRIVE -
ADVANCED LENSES
FOR 24X7 DRIVING
COMFORT
75 | NOVA