Page 60 - The Indian Optician Digital Edition March-April 2021

TIO: What makes your company stand out moving towards fitness and prefers sports and
amidst several other distribution houses? lifestyle products/brands. Reebok is a great fit
for the youth and those who are young at heart.
MS: Our company will stand on three
important aspects of business A) Fashion TIO: For the initial stages, what all brands do
forward products that will evolve every year you plan to launch?
to stay ahead, fashion-wise; B) Affordable
MS: We will start with Reebok and will soon
fashion with high perceived value. C) Always
launch many more sports and lifestyle brands.
practising the philosophy of “Optician” first. We
We will definitely keep you posted!
plan on implementing all of the lessons and
experiences that we have learnt in the industry. TIO: How and where will the brand/brands
We look forward to having an end-user friendly be launched?
pricing besides having an honest approach
MS: We will first launch the brand in Mumbai
in all of our dealings. Also, complaints and
and will accordingly plan to launch it pan India.
escalations will be handled very carefully.
TIO: Thank you for sharing this information
TIO: Are there any specific products that
with us. We wish you great success in your
you plan on providing?
new venture.
MS: Yes, we shall be including speciality and
MS: You are welcome and your good wishes
unique products like unbreakable
are always needed. Thanks again!
frames, bullet proof lenses and many more.
In phase two, we will also focus on kids’
international collection.

TIO: Do you believe in the concept of
discount selling or giving discounts for a
sales boost?

MS: We will not engage in the ‘2-4-2’
offers or deep discounts for that matter
as we believe it kills the core product in
the long run. Engaging in such deals is a
short-term approach and usually affects
the long-term plans for the brand. This
does not mean we do not want to grow – the
real value is in creating a brand that people
care about. The financial part of a transaction
is just a tiny part – it’s the non-financial
concepts that matter most – we’ll
focus on how happy is the
customer with the product
and their experience, and
the feedback of our industry
friends etc.

TIO: What will be the anchor
brand of your company?

MS: Our anchor brand will be
Reebok which is a fashion forward
product. The brand is very stylish,
durable, and most importantly, it is in
line with India’s current approach that is

| MAR-APR 2021 | 56 INTERVIEW

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