Page 56 - The Indian Optician Digital Edition March-April 2021
P. 56
CRIZAL LENSES:
HEALTHY VISION
FOR EVERY OCCASION
he ongoing pandemic has led to many
new challenges including more stay
Tat home and work from home. In
the process one’s family, home, personal
development and health have been very much
in focus and become the main priorities. This
includes eye health, in particular for those
who have increased their screen time whether
for work, study, entertainment or social
interaction. Eye health is no longer about just
correction, protection too is key.
Different lifestyles call for different solutions Sapphire UV almost invisible lenses are just
in eye health care and to this end Essilor has right for photos and selfies, while Sapphire UV
introduced a new Crizal Happiness offer: Airwear are virtually unbreakable lenses that
Healthy vision for every occasion – Buy one pair also resist smudge and sweat, making them
and get the next at a 50% discount. the go-to lenses for gym workouts, outdoor
activities and sports.
There’s a good choice of specific best
solutions to suit an individual’s different While protection is key, Crizal Prevencia is
lifestyle needs that too vary during the course the double benefit solution which provides
of the day or night. The Crizal Blue UV capture five times more protection against harmful
range is the recommended pair of lenses for blue violet light compared to ordinary lenses
high performance at work with the protection making it ideal as the wearer’s eyes are also
it offers from harmful blue-violet light emitted relaxed even during longer spells such as
from screens – an almost indispensable pair gaming nights and binge screen-watching.
particularly for those spending long hours
peering at screens. The Transitions lens is The smart thing to do for optimum eye care
a very well-known name, greatly valued for is to have more than one pair of Crizal glasses
its protection against bright lights while to suit the task at hand. Eye care practitioners
Transitions Gen 8 light intelligent lenses or can help by complementing dispensing with
Xperio are ideal for road trips and hikes. providing eye care solutions best suited to the
visual needs of their consumers. To do this,
A common and most annoying problem ECPs can ask customers questions about their
for those who wear prescription lenses or lifestyle so that they can explain the different
sunglasses is the lenses fogging up with one’s choices available to them and offer them
breath while wearing the compulsory mask. the relevant and best solutions. The Crizal
This can be dangerous while driving or even Happiness program is a win-win for both
while walking or running outdoors as vision is parties: with its 50% discount on the second
impacted – the Optifog lens is a great choice pair, it’s a good bargain for customers and
for fog-free vision during these circumstances. expands the volumes for ECPs.
| MAR-APR 2021 | 52 REPORT
Mar-Apr 2021 SK.indd 17 26-04-2021 12:41
