Page 58 - The Indian Digital Edition September-October 2020
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OPTICAL INDUSTRY

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                                                  he ongoing pandemic has had a significant impact on both the practice
                                                  of ophthalmology and the eye care market in India, like most sectors.
                                             TFor the months between April to June, most of the small practitioners
                                             were shut, the major eye care centres did emergency procedures.
                                               Even as the economic activity has been opened up in a phased manner by the
                                             Union and State Governments, there is very little momentum in eye health practices.
                                             Several reasons underscore this trend. For example, people are postponing elective
                                             surgeries, Govt's have slowed down schemes and focussed completely on COVID19
                                             and falling income levels are forcing people to drop buying beyond vision devices.

                                               An optimistic estimate will show 30-35 percent opening up of eyecare centres
                                             in Metros and State capitals now compared to pre-COVID 19. There have been
                                             attempts to push online business by some of the players like Lenskart etc., says
                   M Somasekhar
                                             Ramachandran P, an industry veteran and Business Consultant, Eyecare Sector.

                                               The near term outlook also is quite challenging say experts spoken to. With the
                                             contraction in the economy and revenue shortfalls hitting states, it's anybody's guess
                                             as to how the consumer trends will change and Govt programmes suffer. Investment
                                             in new technologies and equipment could also fall. Therefore, the optical industry
                                             needs to rethink its strategy of meeting consumer demands.

                                             INDIAN DOMESTIC INDUSTRY

                                               According to a Deloitte report the size of the Indian eyewear market was USD
                                             7.4 billion in 2018. It was projected to grow at a CAGR of over 9 per cent to reach
                                             USD 13.6 billion by 2024 driven by strong demographics and the growing economy.
                                             Given the potential, the domestic optical industry has been gearing up to invest
                                             in manufacturing and scale up. The eyewear market is dominated by unorganised
                                             sector accounting for nearly 75 percent of the overall market.
                                               At present, most of the players are Small & Medium Enterprises (MSMEs),
                                             except for Titan, Lenskart etc. More than half a dozen of the global biggies like
                                             Essilor, Bausch & Lomb, Johnson & Johnson, Hoya Corporation, Carl Zeiss etc are
                                             prominently present. The welcome trend is the growth of the organised sector in
                                             recent years. However, the cost of capital is the impediment that entrepreneurs
                                             are facing today. "We must create an industry climate for mass-scale manufacture

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