Page 57 - The Indian Digital Edition September-October 2020

situation. Essilor India’s ECP survey purchase anxiety a new aspect to
conducted in April this year showed contend with, the main features they ESSILOR’s
that 80 per cent of ECPs believe that would look for are outlets where CONSULTANTS ARE
store hygiene and safety protocol is the recommended protocols are AVAILABLE TO GUIDE
a crucial business driver in the followed: The equipment is sanitised
current and post Covid-19 market, before and after use, sales people ECPS THROUGH THE
and most consumers too would wear masks and gloves all the time, SIMPLE AND EASY-
actively look out for better hygiene. and physical distancing is maintained TO-USE PLATFORM
In the early days of the pandemic, to the extent possible. THAT ENABLES THEM
it was found that nearly 50 per cent TO EASILY SCHEDULE
of consumers polled expressed fear EyeBookNow, the digital AND ADMINISTER
about visiting an ECP when other appointment booking tool powered APPOINTMENTS
customers were around. by Essilor, finds the customer the
optical outlet closest to them, ONLINE
Overall, surveys pointed to 59 schedules their appointment online
per cent of consumers looking for as per convenience, and in the
an appointment booking solution process ensures a limited number store front which shows a QR code
so that their waiting time at the of people in the store at the same that can be scanned. This enters
optical outlet would be reduced to time thereby facilitating social customers into a queue and alerts
the bare minimum. With physical distancing and ensuring a safe them as to when they would get

shopping experience. Its unique link an appointment.
has been specifically designed for Either way, via an online app
this convenience. or via a QR code, the tool provides
customers with access to a virtual
Since purchases in the optic
category are usually planned waiting list and enables ECPs to
buys, and appointment booking stay in continual contact with their
is not a new concept to Indian customers via automated SMS
consumers, the new tool would text messaging.
be a great convenience and easy ECPs get the advantage of
to adapt to. For customers who enhanced visibility through the
aren’t accustomed to scheduling an EyeBookNow (EBN) link on the Essilor
appointment to see an ECP or haven’t store locator and support through
booked online and may be reminded a marketing campaign for them to
of the need to visit an optical store engage with their consumers and
while passing by one, there’s Essilor’s help drive engagement through
support marketing material on the social and digital reach.

SEPT-OCT 2020 | 53 Essilor