Page 56 - The Indian Digital Edition September-October 2020
P. 56

ONLINE APPOINTMENTS VIA
         ESSILOR’S




         EYEBOOKNOW




         A BREEZE












                s Covid-19 emerged and       Quick to respond, the company     booking solution.
                then spread around the       saw this as an opportunity to make
          Aworld, governments went in        a positive change in the face of     Essilor is providing the platform
          for lockdowns of varying degrees   uncertainty brought on by the     to its partners worldwide, including
          in different countries for the first   global pandemic.              in India, which is part of the more
          few weeks or months. Mostly this      It was clear that to reopen    than 400,000 eye care professionals
          meant that except for the absolutely   medical practitioners’ offices safely,   (ECPs) the company serves across
          essential services of hospitals,   new practices were required in    the globe. Essilor’s consultants are
          medical stores, utility services,   markets where customers and      available to guide ECPs through the
          grocers and retail food vendors,   doctors alike were unaccustomed   simple and easy-to-use platform that
          all else was closed, including eye   to these types of protocols.    enables them to easily schedule and
          care locations.                                                      administer appointments online.
                                             Essilor’s ability to innovate and
             Essilor knew that processes and   develop solutions rapidly led to the   Market surveys were conducted in
          procedures would need to change    development of a new application,   many places to identify the needs of
          once countries started reopening.   EyeBookNow, an online appointment   ECPs and consumers given the new

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