Page 173 - July-August 2020
P. 173

with a mask and access to a        sanitize their hands in front of the
                                               sanitizer. Avoid shaking hands and   customer and explain why they
                                               greet customers with a Namaste     have to touch their face before
                                               or a wave. Advice customers to     doing so.
                                               delay their appointments and    3.  Each electronics' equipment in
                                               visits if they are facing any flu-like   an optical store must be cleaned
                                               symptoms or any other mild         and sanitized frequently, possibly
                                               symptoms of the virus. While       between each use. The surface
                                               many places are still accepting    must be thoroughly wiped with
                                               cash payments, contactless online   a regular disinfectant or with
                                               payments are the safest method     alcohol-based wipes or sprays.
                                               to implement.
          comes into contact with an infected                                  SHOW AND TELL
          person's secretions, such as droplets   3.  Before the employees begin their
          in a cough. Depending on how         work, they must wear a mask        In today’s day and age, it is not
          virulent the virus is, a cough, sneeze   and a pair of disposable gloves   only important to practise integral
          or handshake could cause exposure.   and start by cleaning all the   tasks to keep everyone safe but
          A virus can also be transmitted by   surfaces using soap and water.   also show it to the customers and
          touching something that an infected   Special attention must be paid to   other stakeholders to reaffirm their
          person has touched and then          'high touch' surfaces, including   faith in the process of visiting the
          touching the mouth, nose or eyes.    doorknobs, countertops, light   optical store. The store can display
             To stop the spread of coronavirus,   switches, phones, keyboards,   engaging and attractive content
                                                                               (focus on visual aids and social media
          millions of retail establishments are   toilets, sinks, faucets and, of   platforms) about the precautions
          now required to sanitize and deep    course, the cash register. The   that are taken to ensure safety and
          clean their stores, supply rooms and   examination zones, backrooms   public health at the store. This will go
          employee break areas. Not only will   and storage areas must also be   a long way in winning the trust and
          this help the staff but also reassure   cleaned thoroughly. Shelves, tight   communicating with them how the
          customers that the company is doing   corners, shipment crates and any   respective store now operates.
          its bit to flatten the curve.        miscellaneous cords and cables
                                               must all be wiped down.            These are unprecedented
             Read on to know how one can                                       times and everyone must take
          make sure that the optical store and   DISINFECT ALL ITEMS           the necessary and rigorous
          its customers are protected:
                                            1.  Regularly spraying a           precautions to help control the
          1.  Create an entry barrier for the   disinfectant is essential, and   spread of the virus. Therefore,
             customers to make a queue and     alcohol solutions containing    integrating these safety measures
             maintain social distance between   at least 70 per cent alcohol   will help run the business better
             themselves. Putting up acrylic    should be used to clean rulers,   and reassure more clients.
             or plastic barriers or making     pupilometers, pen torches and
             physical distance marks on the    other equipment in front of the
             floor for guidance will prove to be   customer, before and after use.
             effective in maintaining a distance
             of at least 1.5 meters at all times.   2.  If a customer wants to try on a
             It is essential to have only a    pair of frames then the store staff
             limited number of people on the   must sanitize the frame first, let it
             premises at any given time.       be tried on, and then sanitize the
                                               frame once again before carefully
          2.  It is important to check the     placing it in its original place. If the
             temperature of the customers      staff needs to touch a customer’s
             as they enter the premises and    face to help them try a frame or
             sign a health declaration form.   accurately place their face in front
             Customers can also be provided    of an equipment etc, they must

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