Page 82 - The Indian Optician Digital Edition September-October 2021
P. 82
From the retail standpoints things have affecting the visual quality.
evolved, from a family-owned business retail to
chains to omni-channel, hospitals… catering to TIO: Please elaborate on the Flex Optim™
every type of consumer and price points, with technology used in the Varilux Comfort Max
varied offering. It is very competitive out there lenses. How does this benefit the wearer?
and exciting for the consumer. It’s great to see NSR: Keeping wearers at heart, 15 distinct
all these retail formats adapting, coexisting and vision profiles were carefully developed
trying their best to grow with their very unique based on extensive analysis of the needs and
consumer-centric offerings. preferences of a large set of Varilux lens wearers.
From a consumer stand point the Essilor’s design calculator automatically
engagement with the category has gone up determines the optimal vision profile from the
significantly over the years which is great news. correction and addition that is ordered for the
They yearn for good quality products and brands customer. Flex Optim™ technology ensures
®
to address their specific lifestyle needs, seek the Varilux Comfort Max lenses are adjusted
high quality dispensing and eventually value to each individual, beyond their vision profile.
for money. We as Essilor group have innovated It calculates each customer’s lens progression
ourselves to cater to their ever-rowing needs and profile. That way, it is perfectly adjusted to each
the journey does not stop. That’s what makes it individual’s unique prescription for smooth
even more exciting! focusing from near too far. It offers +227 more
postures to do the same tasks, hence offering
Overall, the whole evolution has been very more postural flexibility to wearers.
constructive and moving towards a brighter
tomorrow but what has not changed is the TIO: What is the market response to
relationship quotient at every aspect of our Comfort Max?
business ie. B2B and B2C and I am happy that it
has remained intact and hope it stays that way. NSR: Varilux Comfort is the most
preferred progressive lens design by eye care
TIO: Essilor has recently introduced Varilux practitioners worldwide. It is already the highest
Comfort Max. How is this lens different from the selling progressive lens design within the
earlier Varilux Comfort 3.0 lens? progressive lens family. With an innovation to
the most loved ECP lens brand coming in, the
NSR: We firmly believe that every obstacle
comes with a hidden opportunity and this trade is even more excited and the response
pandemic has been no different. All of us are has been phenomenal. The reviews from
witnessing a huge shift in the way we lead consumers and Ecps is enthralling and the
our lives, right from our work patterns, our reflection is seen in the sales volumes.
fitness regime, eating habits, how we consume TIO: Will both these versions be available to
information – via digital route, entertainment existing customers or will Varilux Comfort 3.0 be
via OTT platforms etc. All of these are reasons removed from the market?
enough to cause extreme eye fatigue and
the expectations from spectacle lenses has NSR: Well, all the benefits of Varilux
increased manifolds. This has propelled our Comfort 3.0, such as Total comfort system,
R&D scientists to bring a breakthrough in High resolution vision due to the Wave 2.0
the lens calculation algorithms which have technology shall fully exist in Varilux Comfort
made possible power distribution across lens Max lenses. Moreover, Comfort Max lenses
surface in a manner that makes it possible for promises increased postural flexibility, even
the wearers to see more, do more. The Varilux over Comfort 3.0 by offering up to +227 more
Comfort Max lenses have been crafted with a postures to carry out the same tasks. Hence, we
unique Flex Optim™ technology which gives would not be continuing Comfort 3.0 and shall
the wearers more postural flexibility to view urge all ECPs to upgrade Comfort orders onto
from multiple angles and zones, without Varilux Comfort Max lenses.
| SEPT-OCT 2021 | 78 INTERVIEW
