Page 80 - The Indian Optician Digital Edition September-October 2021
P. 80
“ THE EXPECTATIONS
FROM SPECTACLE
LENSES HAS
INCREASED MANIFOLDS... ”
Essilor International recently
introduced its new Varilux Comfort
Max lens equipped with a unique
Flex Optim™ technology in the Indian eventually went on to Head Marketing and Sales
market. To find out more about this force effectiveness for Essilor brands. I was given
innovative new product, The Indian the mandate to build overall market equity and
was directly involved in building Crizal as the
Optician caught up with Mr. NS leading consumer brand in its category. Crizal
RAGHAVAN, the Country Manager is a super brand for 5 consecutive years now.
for Essilor South Asia region, who has With a new found love for marketing, I went on
been ably leading his team in various to head marketing for the entire Group and also
capacities since the last fifteen years. managed strategic accounts. With an immersive
business and marketing understanding
Mr. RAGHAVAN’s strategic thanks to the opportunities I was given, my
leadership is responsible for the next mandate was to manage the Essilor
growing popularity of Essilor’s Joint venture business which I did for a couple
vast portfolio of brands in the of years, before taking over as the Country
South Asian region. In a short and Manager for South Asia for the Group.
informative discussion with TIO, he
TIO: You are presently serving the company
talks about varied important topics as Country Manager for Essilor South Asia region.
pertaining to the trade and industry, What do your current responsibilities entail?
his journey at Essilor and the launch
of the new product range. Given NSR: As the country leader, my biggest
below are a few excerpts from the responsibility is to inspire every Essilorian to give
conversation that ensued.… back to the community by ways of their work
and knowledge.
Our mission at Essilor is to help people see
THE INDIAN OPTICIAN (TIO): You have been
with Essilor for more than 15 years now. Please more, be more and live life to the fullest. All of
share your journey with this company. us at Essilor are driven by the mission, which is
at the core of our strategy. We are very
NS RAGHAVAN (NSR): It has been truly passionate about this.
amazing and exciting and I am very fortunate
to have worked across all business verticals over Having said that – my key responsibility
the past 15 years. includes working closely with our trade partners
and key opinion leaders, seeking their inputs,
I joined in 2005 as a Regional Sales head and identifying newer business opportunities across,
| SEPT-OCT 2021 | 76 INTERVIEW
