Page 76 - The Indian Optician Digital Edition September-October 2021
P. 76

SHELL’S DRIVESAFEINDIA


          PROGRAMMES













                oad mishaps and fatalities are
                unfortunately frequent occurrences
         Rin India. With about 151,000 on-road
          deaths reported each year across the country,
          increasing awareness of not only vehicle
          upkeep, but more importantly driver welfare, is
          an urgent imperative.
                                                                 According to a 2019 study report by the
             Shell, a diversified international energy        National Crime Records Bureau, the number
          company with the entire lubricants end-to-end       of road accidents reported in Tamil Nadu was
          value chain in India, is best known for its retail   59,499, the highest among all states in India.
          fuel stations. The company is expanding this        Karnataka stood third with 40,666 cases.
          network from six states to other parts of the
          country.                                               “At Shell, we believe road safety is imperative
                                                              for all and the #DriveSafeIndia programme is
             As part of its endeavour to support road         a step forward in the right direction,” states
          safety on Indian roads, Shell launched a            Sanjay Varkey, director, mobility, Shell India.
          DriveSafeIndia programme in February 2019.          “Tamil Nadu and Karnataka are among the top
          More than 260,000 (2.6 lakh) drivers were           three states with highest road accidents. We
          offered free eye examinations in the first phase    are therefore expanding our programme in
          and around 175,000 (1.75 lakh) were provided        these regions to reach even more drivers with
          with free pairs of spectacles. The successful       the intention to improve driving performance
          programme was awarded the coveted Prince            and potentially preventing accidents.”
          Michael International Road Safety Award for its
          outstanding contribution to Road Safety in 2019.       The India Vision Institute (IVI) reaches
                                                              primary eye care to underprivileged children
             Shell has now partnered with the India Vision    and adults in 22 states across India, including
          Institute (an NGO providing access to vision        screening commercial vehicle and truck drivers,
          testing and spectacles to the underprivileged       and allied transport workers. “The collaboration
          in remote parts of India), to further expand the    and synergy between the two organizations
          programme and vision testing camps in Tamil         should help drive a strong programme to
          Nadu and Karnataka.                                 address the vision problems of the trucking
                                                              community,” said IVI’s CEO Vinod Daniel. “We
             This year’s DriveSafeIndia programme,            see the #DriveSafeIndia program as a great
          launched in Chennai ahead of World Sight Day        opportunity to address the issue of road safety.
          (14 October this year), aims to cover an additional   Drivers with better vision will lead to fewer road
          100,000 (one lakh) commercial vehicle and truck     accidents, fatalities and unnecessary injuries.”
          drivers. This will include addressing the eye
          care needs of 50,000 drivers in Tamil Nadu and         The next phase of DriveSafeIndia is
          Karnataka and the remaining in other states.        scheduled for March next year.


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