Page 53 - The Indian Optician Digital Edition September-October 2021

Guests were greeted by journalist and TV The Marcolin company has a wide range of
presenter Mia Ceran, who was the “Master of high-end brands in its portfolio. Each of the
Ceremony” and vividly hosted the phygital labels, whether highly contemporary or classic,
evening, which, along with the guests who nestles firmly in its own niche, distinguishable
were physically present at the Triennale, was by its own signature style and innovative
also attended by a large group of people in live design. The brands are seen all over the world as
stream from all over the world. The guest list Marcolin distributes its products in more than
attending the event comprised illustrious names 125 countries through its own direct network and
such as the Italian actresses Cristiana Capotondi, global partners. In India, the Marcolin brands are
Isabella Ferrari and Nicoletta Romanoff, a marketed by Omni Astra Pvt Ltd of Kolkata.
selection of international fashion influencers and
talents, partners and journalists.
However, the undisputed star of the event’s
grand finale was the Terrazza of the Salone
d’Onore, a scenic terrace overlooking the
Museum’s Gardens, where contemporary
artwork perfectly blended into the lush greenery
of Parco Sempione. A live dance performance
and DJ set was the highlight of the event at the
Terrazza, where the Marcolin logo – a stylised
logo that marries the concept of the number TAMU
60, a pair of spectacles, and the infinity symbol MCPHERSON
– was reproduced as a 3-meter tall structure
that dominated the setting, brightening up the
façade with a spectacular interplay of light.
As part of the anniversary’s celebrations,
earlier this year the company had also released
a special collection of Web sunglasses, whose
packaging was marked with a celebratory
emblem intertwining the number 60 with the
symbol for infinity.

TASNIM ALI

MARCOLIN'S NEW LOGO
WAS REPRODUCED
AS A 3-METER TALL
STRUCTURE THAT
DOMINATED THE
SETTING, BRIGHTENING
UP THE FAÇADE WITH
A SPECTACULAR
INTERPLAY OF LIGHT AT
THE 'LOOK AT ME NOW'
(L TO R)CRISTIANA
CAPOTONDI, FABRIZIO CURCI, EVENT
NICOLETTA ROMANOFF,
ISABELLA FERRARI

49 | MARCOLIN