Page 49 - The Indian Optician Digital Edition September-October 2021
P. 49
THE COMPANY’S
LATEST SUNGLASS
COLLECTION FEATURES
THE INNOVATIVE
ELECTRONIC LENS IRID
THAT ALLOWS IT TO
ADAPT ITS TINT AS
REQUIRED
Electra, launched last year, are the first ski microchip and a special liquid crystal film. The
goggles equipped with an electronic lens that is microchip constantly works to adapt the lens’
able to adapt its tint according to the ambient tint, covering the whole range that goes from
light in a completely automatic way and without 18% to 68% of transmission of the visible light.
using any battery. The lens adapts instantly, Both the liquid crystal film and the electronics
in less than a second, with no time lag, unlike are fully waterproof so they can withstand any
a normal photochromic lens. Thanks to its weather conditions.
technology, the Electra ski goggles have been
very well received. It was also chosen by ISPO The only energy source the lens needs is
Munich as best optical product for the year 2021. the sun. Since there are no batteries, the new
sunglasses are eco-friendly and can be worn like
The company’s latest, a unique collection a regular pair. There’s no setup so they never
of sunglasses that uses the same innovative have to be charged and they will never run out
electronic lens named Irid, was showcased at of power. Naturally, the sunglasses have all the
Silmo Paris 2021 in the third week of September. premium characteristics for high-end protection:
As the electronic lens Irid is able to perceive 100% UV protection, anti-fog treatment and
the ambient light and instantly adapt to it by multilayer mirroring coating.
getting darker and lighter to always provide the
user with the best light filter, the sunglasses are The brand’s range also includes Katana, Void,
great for all outdoor sports enthusiasts. Open, Open XL, Earth and Eyes goggles; Shift, a
range of goggles with a quick lens interchange
On a sunny day the lens understands that system; special photochromic and polarised The
the ambient light is strong and stays dark. Bike One lenses; and fully customisable goggles.
riders, for instance, suddenly entering a tunnel
on a sunny day would note that the Irid lenses The company’s team comprises physicists,
perceive the light change and immediately get engineers, product designers and developers
lighter to allow them to see well right from the who are also sports-oriented people. Benefit
very first metres. This significantly improves Corporation works with Zeiss, with the
both comfort and safety. department of physics at the University of
Milan, Intertek, Certottica and many more
The technology is a great innovation. Within organisations to get the most from the best
the lens there is a small solar cell that powers a players in the field.
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