Page 50 - The Indian Optician Digital Edition September-October 2021

GIVENCHY

AND THÉLIOS

FORM LONG-TERM STRATEGIC

EYEWEAR ALLIANCE

uxury French fashion house Givenchy and Thélios, the
eyewear division of LVMH (Moët Hennessy Louis Vuitton),
Lhave formed a strategic partnership for the exclusive
design, development, manufacturing, and global distribution
of Givenchy Eyewear starting on 1 January, 2022. Presently,
st
Thélios already designs and manufactures eyewear for other
LVMH-owned brands such as Dior, Fendi, Celine, Loewe, Stella
McCartney, Kenzo, Fred, Berluti and Rimowa.
According to a press note, Thélios will build on its “savoir-
faire in luxury eyewear” and Givenchy’s “unique brand
identity” to expand the French label’s eyewear category.
Working hand-in-hand with Givenchy's Creative Director,
Matthew M. Williams, Thélios will bring forth the designer's
ambitious vision for the Maison through innovative product
developments.

In a statement issued by the company, Renaud de
Lesquen, CEO of Givenchy said: “We are delighted to partner
with Thélios, a company that is setting new standards in the
eyewear industry with Italian craftsmanship and selective
distribution. We believe that, together, we can develop
exciting and exceptional eyewear that will take Givenchy to a
new level in this product category.”

Describing Givenchy as the “quintessence of contemporary
Parisian elegance,” Sara Osculati, chief brand and product
officer of Thélios, said: “We are proud to welcome Givenchy
and Matthew M. Williams to our family of LVMH Maisons and
look forward to achieving great things together.”

Starting with the release of the Spring 2022 collection
on 1 January, 2022, Givenchy Eyewear will be distributed in
st
Givenchy boutiques, on givenchy.com, and across the highly
selective Thélios network of retailers and opticians worldwide.

| SEPT-OCT 2021 | 46 REPORT