Page 64 - July-August 2020

offer the right protection while not good and bad blue light whereas Blue Blue control lenses that offer good
blocking out the good blue rays control lenses only blocks harmful contrast and reduce reflections from
which are essential for our RAM blue light while allowing the good the screen due to its special blue light
cycle. The blue light spectrum is blue light to pass through. filter. (Some blue cut lenses available
of 380-500nm. Research shows in the market give the same contrast
that essential or good blue light is Polaroid, a pioneer in polaroid as non-blue cut lenses.)
necessary to boost alertness and technology, has launched a Blue Cut
regulate natural sleep-wake cycle. Lens eyewear collection to address The wide range of Polaroid’s
this rampant problem of stressed blue light filter eyeglasses, polarized
Blue control coating allows the eyes. The lenses combine the sunglasses and clip-ons are available
good blue light to pass (465-495nm) goodness of polarization and a blue for both adults and children.
and only block the harmful blue violet light filter. Blue cut lenses feature a
ray (415-455nm). Blue control lenses special coating done on the lenses Polaroid is a core brand of the
strike the balance between good to filter out harmful blue light from Safilo Group, along with Carrera,
and bad blue light; it does not block entering the eyes. Smith, Safilo and Oxydo. The
the good blue wavelength, but only Safilo Group is a worldwide leader
the bad blue violet wavelength. Blue Polaroid’s digital eye filter in the design, manufacturing and
cut or blue block lenses block both eyewear collection is fitted with distribution of premium sunglasses,
optical frames, sports eyewear and
products. Its portfolio of very famous
names includes more than
25 licensed brands such as Dior,
Fossil, Givenchy, Jimmy Choo, Marc
Jacobs, Swatch, Tommy Hilfiger
and Blenders.
Check the collection on
www.polaroidforyou.com

RESEARCH SHOWS
THAT ESSENTIAL OR
GOOD BLUE LIGHT IS
NECESSARY TO BOOST
ALERTNESS AND
REGULATE NATURAL
SLEEP-WAKE CYCLE

| JULY-AUG 2020 | 60 BRANDS