Page 96 - The Indian Optician Digital Edition May-Junel 2022
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social, economic and environmental impact. As
show organisers, we have both the opportunity
and the duty to reduce our carbon footprint
by increasing the awareness of our exhibitors,
suppliers and visitors and turn them into
sustainability ambassadors,” said MIDO
president Giovanni Vitaloni.
“The bottom line for this edition is
undoubtedly positive because the 22,000 visitors
the Design category, and Mumbai-based Classic were of high quality and driven by a willingness
Vision in the Innovation category. (The Indian to buy, despite the challenging times . . . We
store features in this issue of TIO) confirmed our ability to be the benchmark for
the sector, strengthening MIDO's role in the
The Stand Up For Green award, introduced creation of business and ideas. We have had
this year, was presented to Good's. The excellent feedback from exhibitors and visitors
Italian exhibitor stood out for the best store alike on the activity experienced here.”
construction in terms of reusable structural
elements and materials meant to minimise its Online participants connected to the
environmental impact. Its stand at the fair was B2B platform expanded the engagements
built using recycled materials from restoration significantly, as did those connected to the
sites and recovered plexiglass elements. event's official Instagram and Facebook pages
with more than 10,000 messages shared
In 2019, MIDO initiated the ISO 20121 between posts and stories that exceeded
certification process – an internationally 1 million impressions. In addition, there were
recognised standard that certifies the live broadcasts on MIDOTV, which this year
sustainability of events based on three key produced 77 videos broadcast live on YouTube,
factors: their environmental, social and recording 350,000 views.
economic impact. “Shows like MIDO, which
regularly draw crowds of attendees, have a MIDO returns next year from 4 to 6 February.
92 THE INDIAN OPTICIAN MAY-JUNE 2022 EXHIBITION REVIEW
