Page 95 - The Indian Optician Digital Edition May-Junel 2022

and Switzerland), the United States, Israel, Brazil, These were produced by the young Italian
India, Tunisia, Iran, South Africa and the United brand Spectaful who had won the contest to
Arab Emirates. create an iconic pair of glasses to represent the
anniversary. The gathering was in for another
The opening ceremony set the tone, treat as Dove si Balla, sung by Dargen D'Amico,
enchanting the gathering with the world filled the air.
premiere of Infinite Visioni, a piece written
by Maestro Ennio Morricone for the 50 In a heart-warming segment, fine tributes
th
anniversary of MIDO, in 2020, accompanied were paid to the protagonists of MIDO – its past
by a duo dance performance. presidents who were honoured with awards, and
to ten companies who have played a leading role
A key presentation among the many in at the fair since 1970.
the conferences segment was on ‘The new
omni-channel scenarios’ that focused on At the much-awaited awards ceremony, this
the upcoming challenges that will affect year’s BeStore honours, bestowed on those
optical centres and manufacturers alike in optical centres that stand out in the global
an increasingly interconnected and rapidly eyewear industry, went to Italy’s Indice store in
changing world.
Also presented were the findings of WGSN's
‘Future Consumer 2023’ survey, which outlines
the current scenario, strongly impacted by the
global experience of the last two years, and GfK's
survey on ‘Optics and online channels: Italy and
the leading EU countries compared’, which
shows that while such channels are growing, the
optical centres are a clear winner in the post-
pandemic period as well.
At the closing ceremony, attendees were
invited to wear limited edition MIDO 50 glasses.

EXHIBITION REVIEW MAY-JUNE 2022 THE INDIAN OPTICIAN 91