Page 94 - The Indian Optician Digital Edition May-Junel 2022
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MIDO 2022
LINE-UP REVITALISED
THE INDUSTRY
assion, innovation, style, creativity, professionals through three days at the Fiera
design, culture, diversity and the latest Milano Rho. All of which was consonant with
Ptechnological developments have been MIDO’s international appeal, its leadership role in
at the core of MIDO for over five decades, the industry and its ability to generate business.
reinforcing the success of the eyewear nd
sector in Italy. This should have been the 52 edition.
However, as an in-person event it counted as
Lively and engaging at every step, MIDO that special 50 milestone. A strong showing
th
2022 was back with a bang as an in-person too with more than 660 exhibitors from 45
show to invigorate the industry with its finely countries spread across five pavilions and eight
curated events. exhibition areas. Buyers, opticians, designers and
journalists also made their presence felt in
The major league international eyewear good numbers.
event that showcases the latest and best of the
sector’s fashion, business and health concluded The visitors were from over 50 countries:
on 2 May. It was clear yet again that MIDO’s core Europe (in particular France, Spain, Germany,
elements absorbed the attention of industry Great Britain, Portugal, Greece, the Netherlands,
90 THE INDIAN OPTICIAN MAY-JUNE 2022 EXHIBITION REVIEW
