Page 71 - The Indian Optician Digital Edition May-Junel 2022
P. 71

Doing India proud at this
          year’s MIDO 2022 was Mumbai’s
          well-known Classic Vision.
          The stand-alone optical store
          has been conferred the
          Bestore Innovation award – a
          first for India!
             Classic Vision was founded by
          Shri Umesh Dedhia 24 years back
          in the western suburbs
          of Mumbai known as Vile Parle.
          The store owes its growth and        CLASSIC VISION MAKES INDIA
          success to the founder, followed     PROUD AT MIDO 2022
          by strong efforts of his son &
          daughter in law who is also an
          optometrist - Chetan and Priyanka Dedhia.           celebrations such as birthdays, lucky draws,
                                                              video shoots and more.
             The Dedhias were invited to the awards
          ceremony hosted on 1 May 2022 in Italy to              Importantly, the store is wheelchair-friendly,
          receive the honour, and to be congratulated by      child friendly and welcomes pets as well. A
          MIDO president Giovanni Vitaloni.  The team of      customised hydraulic escalator from Spain
          Chetan and Priyanka has been weaving their          provides easy access to the two floors and helps
          magic in running Classic Vision so successfully.    in assisting prams and wheelchairs. VIP clients
                                                              also have access to a luxury lounge.
             The store and specialised clinic is known for
          its premium brands, super-speciality optometric        Children are attended to by their in-house
          services and state-of-the-art equipment.            paediatric optometrist. In addition, the junior
          The full range of vision care products – all        counter is full of good cheer with its shape of a
          types of spectacles, sunglasses and contact         yellow school bus. A corner of the store displays
          lenses, including some of the most luxurious        toys and is dedicated to activities for kids.
          international brands and services – are backed
          by comprehensive eye check-ups. Its strong             The store offers Myopia Control Technology
          goodwill in the industry and rapport with its       which is particularly beneficial for children.
          suppliers and various international brands          Their clinical practice has extremely advanced
          ensures priority access to the latest products      technological instruments from the best
          and equipment.                                      brands. There’s a special room for precision
                                                              fitting of glasses robotically, untouched by
              Obviously there’s much more to it – which is    human hands. They have the revolutionary
          what the Bestore Innovation award is all about.     3DNA technology for customers to construct a
                                                              spectacle completely by themselves.
             Classic Vision’s distinct services range from
          clear effective communication with customers,          All of which runs parallel to its exclusive
          constant upgrading of in-house skills and           dealership of many top-of-the-line
          services, personalised interactions with a human    independent global brands and authorised
          and digital touch, making each and every            holding of numerous limited edition luxury
          patient and customer feel special.                  brands.
             Customers can avail of valet services and           Classic Vision at MG Road, Vile Parle East,
          then walk into a relaxed environment where          Mumbai, is open daily for 12 hours and the
          they are pampered and treated like family. A        team of Classic Vision work round the clock
          fully operational pantry serves beverages and       to offer best optical solutions and a lifetime
          snacks to every person walking in. There are        shopping experience.



     AWARD                                                                   MAY-JUNE 2022 THE INDIAN OPTICIAN  67
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