Page 74 - The Indian Optician Digital Edition May-Junel 2022
P. 74
FOCUS ON A HEALTHY
INCREASE IN THE
FOOTFALL OF
RETAIL STORES
he retail area is the face of the brand and AN APPEALING SHOPFRONT
the very foundation that sets the tone
Tof the business. Formulating a strategy A well-designed window display can make
to increase the footfall at an optical outlet quite a difference to the store. It is the first
is a necessity for all opticians. In the ever- visual of the store and can catch the attention
evolving customer demands and the fast- of a passer-by, and attract them to enter the
paced markets, all opticians need to be on store. A classy design with well-placed pieces
their A-game to help make a difference to the of varied optical products can make quite a
company. An optimised layout with enhanced difference – also known as visual merchandising.
product visibility can make a real difference. The shopfront can also evolve according to the
upcoming festivals with attractive decorations
Practical solutions are the need of the hour – and banners to make it livelier. Occasions like
these must include immediate steps as well Christmas, Diwali, Valentine's Day etc. are some
as long-term strategies to integrate.
landmark festivities that can be used as themes
Constructive solutions include an elaborate to redecorate the entrance area to persuade
demographic, increase in sales, more prospective shoppers.
appointments, and eventually better profits. DEMOS AND DEALS
Here are a few steps that can be incorporated
to help keep up with drastic transformations Shopping habits have evolved drastically
in the market: in recent times. The customers are always
70 THE INDIAN OPTICIAN MAY-JUNE 2022 RETAIL TALK
