Page 68 - The Indian Optician Digital Edition May-Junel 2022

MM: The pandemic period has been difficult always fulfill on time. Pramukh Opticals has very
for us too. We have done everything possible to strong marketing resources, a dedicated and
stay in close virtual contact with all our partners. hardworking team, and their customer relations
With continuous efforts, we keep our service as are also really good. We have recently given
efficient and fast as possible. them two brands, Hublot and CR7, and we are
very happy with the results. We look forward to
TIO: You have an illustrious brand portfolio.
Kindly give us an insight into your licensed working more closely with them. We have even
brands – Hublot eyewear and CR-7 eyewear. awarded them the "Best Performing Company"
What is the USP of these brands? for their outstanding performance.
TIO: That’s wonderful! How has the Indian
MM: One of our brands is CR7 Eyewear – A
contemporary, young, and fresh brand inspired optical community responded to the Hublot
by the attitude of Cristiano Ronaldo, a champion eyewear and CR-7 eyewear brands that are
of style on and off the pitch marketed by Pramukh Optical?
MM: I am proud to say that our brands have
The CR7 Eyewear collections are
characterised by a search for details that received a good response in the Indian market.
celebrate the legend of world football; models That is in fact the reason why we have awarded
capable of skilfully combining with any type Pramukh the title mentioned above. The serious
of look for a style that won’t go unnoticed. The and dedicated work of our partner, Pramukh
collection was launched with a bang and already Optical, has been quite helpful in generating
has quite a strong presence worldwide in over successful results in the Indian market.
70 countries. TIO: Last but not least, what would be your
The other licensed brand is Hublot advice for fashion companies and brands trying
Eyewear - A Swiss luxury watchmaking brand to enter the Indian luxury eyewear market?
with a sophisticated and distinctive charm, MM: India is a very interesting and growing
characterised by a unique style, full of timeless market. The relationship with a proper local
allure and free of passing fashions. Founded in partner is crucial to have proper and serious
1989 by Carlo Cracco, nowadays it belongs to the distribution in this market. So, forge ahead with
French holding LVMH. such strategies in tow.

The Hublot eyewear by Italia Independent
collections masterfully and elegantly combine
classic and contemporary elements. It includes
details that tell of the incredible history of one
of the world's leading companies in the luxury
watch sector.
TIO: What made you choose Pramukh Optical
in particular as your brand partner? How far
has this association succeeded in growing your
eyewear brands in our country?

MM: We choose our official distributors with
great care. They have to adhere to the norms of
our selection criteria formulated with the aim
to keep the distribution and the image of the
brand very selective.
We are glad to be working with Pramukh
Opticals – the team is very dedicated to its
work. Whatever commitment they make, they

64 THE INDIAN OPTICIAN MAY-JUNE 2022 INTERVIEW