Page 41 - The Indian Optician Digital Edition May-Junel 2022

“I have always believed in
embracing my true self and
found utmost confidence in
originality and authenticity,”
commented Taapsee. “Vogue
Eyewear’s new campaign
resonates with my persona
with its inspirational message:
Whoever you are, let the world
see you! The campaign is
personal and engaging, and
I am delighted to be part of
this, allowing me to Vogue
effortlessly.”
“We wanted to highlight
the contemporary vintage-
glam aesthetics of the new
range while staying true to the
core message of celebrating
the individual spirit and self-
expression that Vogue Eyewear
has consistently strived to
inspire their consumers with,”
explained Adrijaa Sanyal,
senior creative director at
Brandmovers India. “We’ve
crafted the film with an
intention to convey the sense
of unfaltering confidence and
power that comes from self-
delivering a key inspirational message – whoever you are, assertion and making oneself
let the world see you! – peppered with a series of trendy and visible, no matter who or where
thought-provoking scenes to encourage women to celebrate they are. The campaign aims
themselves and their strengths. to encourage consumers to
embrace their uniqueness and
The film, the work of creative agency Brandmovers India, show up to the world everyday
has been directed by celebrity photographer-turned-director
Ishaan Nair. The marketing campaign will be shown across armoured with a high spirit
channels such as social, digital and print, to reach audiences and high fashion that the new
across the country. range from Vogue Eyewear
brings to their toolbox of self-
“The new collection is a perfect fit for every occasion and expression.”
mood – be it a casual-cool look for brunch or sharp, power-
dressing for work, our new range covers it all. Taapsee is The new collection of Vogue
the perfect embodiment of the essence of the campaign, Eyewear styles will be available
embracing her authentic self effortlessly and inspiring women at all leading stores and online
everywhere to let the world see them as they are – confident portals like Titan EyePlus,
and powerful in their own skin,” said Gunjan Saigal, brand Amazon India, AJIO, Nykaa,
business head, Vogue Eyewear. TataCliq and Sunglass Hut.

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