Page 40 - The Indian Optician Digital Edition May-Junel 2022
P. 40

VOGUE EYEWEAR





          LAUNCHES SUMMER


          CAMPAIGN FEATURING

          TAAPSEE





          PANNU








          Set against a backdrop of nostalgia and

          retro-contemporary fashion, the campaign
          tells audiences to ‘Celebrate their individuality’






            n a new summer campaign
            Vogue Eyewear presents a
         Icollection of trendy styles
          that are worn with élan by
          Bollywood actor Taapsee
          Pannu, who is the face of Vogue
          Eyewear.  This is obviously a
          fine match for the brand as the
          glamorous star is known for her
          chic personal style quotient.
          The versatile personality
          worked as a software engineer
          before venturing into modelling
          and then the big screen where
          her talent led to two Filmfare
          Awards for best actress.

             This latest campaign has
          been conceptualised to inspire
          audiences to celebrate their
          individuality and express
          their best version in the most
          stylish way. The soundtrack is
          a remake of an iconic Kishore
          Kumar song from the 1980s,





      36 THE INDIAN OPTICIAN  MAY-JUNE 2022                                                                 REPORT
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