Page 90 - The Indian Optician Digital Edition September-October 2021

REGISTRATIONS OPEN

FOR PHYSICAL

MIDO 2022

he industry can look forward to in-person
participation at the next edition of MIDO
Tin Italy from 12 to 14 February 2022. The
organisers of the premier global B2B eyewear
show in Milan are ensuring complete safety
with all protocols in place.
Buyers, designers, entrepreneurs, opticians,
ophthalmologists and eyewear supply chain
professionals intending to visit the international
eyewear show at the Fiera Milano Rho venue
can register online on the MIDO website https://
www.mido.com/ from 6 October 2021 onwards.
The prestigious MIDO fair is renowned as
a special platform and international hub for “We crave a restart and we want to do it
design, fashion, culture and business. At the looking each other in the eyes,” states Giovanni
same time it is a primary resource for the entire Vitaloni, president, MIDO. “We want to rebuild,
industry, a strategic segment for the Italian innovate, and demonstrate what we are made of
economy, and a place to understand and – to forge new relationships, strengthen existing
keep abreast of all aspects of eyewear in an ones and get back to making our businesses
ambience that is always abuzz with anticipation prosper. First half data on industry performance
and excitement. raised our hopes for the future but we are even
more impressed by the robust participation in
Leading topics of interest to look forward industry trade shows that are finally popping
to are new trends, materials, sustainability, up in various markets, like DaTE (the eyewear of
innovation and the future. Special features will the future show in Florence), where the spirit of
include encounters with distinguished guests, recovery was in the air,” he concluded.
awards, honours and previews in the pursuit of
“craving a new beginning”. The event will also In the lead up to ‘Craving’ MIDO 2022 –
be complemented by the MIDO 2022 digital ‘ready to restart and to transform the Wonder
edition that was launched in June 2021 due to into a new beginning’ – the WMIDO magazine
the then prevailing situation. is already online on the show’s website and
projects a new look. The redesigned magazine
Setting the tone for this craving for renewal provides detailed information and lots of content
and creativity has already started with the new that covers not only the world of eyewear but
2022 campaign ‒ dynamic, interactive and in also the parallel sectors of fashion and design.
real time, complete with augmented reality,
a feature being used for the first time by an All updates are being posted on the MIDO
eyewear trade show. The campaign is divided website and can also be seen on the organiser’s
into four volumes featuring star players and official social channels, on Instagram, Facebook,
their stories. Twitter and LinkedIn.

| SEPT-OCT 2021 | 86 EXHIBITION PREVIEW