Page 88 - The Indian Optician Digital Edition September-October 2021

pack for the first time in India.
Aspire Proclean 250ml will be
priced at an attractive price of
Rs.425 per bottle and comes
with a lens case bundled in
the box.

Isil Ulug (Marketing
Manager, ACE) indicated that
while Aspire Proclean was a
House Brand for India, the base
product was Hy-Care which is
CooperVison’s Global Premium
Contact Lens Multipurpose
Solution. She also shared the
wonderful news that along
with Aspire Proclean launch,
Aspire Pro contact lenses
will also now be available in
a 6-lens pack along with the
existing 3-lens pack due to the
demand and feedback from
the practitioners. There was
an exciting launch promotion
announced to mark the entry
of Coopervision into the lens
care segment – some of the
Arnab Sarkar (Country Head, India) recounted the Aspire key Aspire range of contact
Launch in Phases with Phase 1 being the most important Flagship lenses will now be available
Brand Biofinity transitioning to Aspire Pro & Biofinity toric to with an Aspire Proclean
Aspire Pro toric very successfully at Distributor & Retail points solution being offered free for
already. The Phase 2 envisaged Avaira Vitality & Avaira Vitality toric the consumers. This offer will
transitioning to Aspire Air & Aspire Air toric. As the Aspire Brand be time bound and available
umbrella kept increasing, the current Phase 3 would bring in till stocks last. The normal
more exciting products under the Aspire brand. saleable packs will also be
He also mentioned the importance of Lens care in the contact available immediately to the
lens practice especially since the most dominant segment in practitioners.
India was the monthly disposable category and the right lens This Launch further
care solution being the most crucial for optimal lens wearing complements the current
experience -a case in point being Lens care compatibility with Aspire brand family starting
contact lenses.
with Aspire Pro, Aspire Pro
An ideal contact lens solution should be able to offer Health, toric, Aspire Air, Aspire Air toric,
Comfort & Convenience as the most important attributes. Aspire Aspire Yes, Aspire GO & the just
Proclean was then presented to the launch attendees. Aspire launched Aspire Proclean lens
Proclean is the right lens care of choice for all Aspire Contact care solution. CooperVision
Lenses and all other contact lenses including Silicone Hydrogel aims to provide the highest
contact lenses. A key highlight of the Aspire Proclean solution was levels of lens wearing
that it will come packed in a 250ml convenient, easy to carry flat satisfaction in India.

| SEPT-OCT 2021 | 84 ADVERTORIAL