Page 67 - The Indian Optician Digital Edition March-April 2021

any point in time inside the venues,
Luxottica launched the stylish brand ARNETTE with its
latest collection. Representing optimism, this complete
sustainable brand says it is reducing the environmental
impact of its products and brand activities, integrating
sustainability as a core principle throughout the eco-
system, from product design to in-store merchandising,
packaging and in-store tools. According to the company,
they do things that bring a net positive to sustainability,
from the materials they make their products with, to the
things behind the scenes that the world doesn’t see. They
do this to bring real change, and to let their fans play a
part in the journey.
Keeping in view the current norms, the Luxottica Days
were small and very select gatherings of professionals
from the trade, albeit spread over a large area to show
each of the brands’ latest collections to distinct advantage.
“We stand committed to provide our esteemed
trade partners an immersive brand experience, in a safe
and healthy environment,” said Akash Goyle, country
manager and managing director, Luxottica India. He
added that they encouraged participation through
prior appointments so that they could maintain social
distancing norms and limit the number of people at
Mar-Apr 2021 SK.indd 21
ensuring a minimum space of 100
square feet per person. “I am very
happy that our retail partners have
appreciated our efforts and have
actively participated and encouraged
us during these events.”
Luxottica India conducted two
National Luxottica Days, one in Delhi
and another in JW Marriott, Mumbai
from 18 – 20 January, 2021, where
the group’s entire collection of was
displayed, offering a rich buying
experience to its retail partners. In
addition, they also organised several
local roadshows across major cities
during the first quarter of the year.
The company’s roadshows
covered over 50 major cities and
several smaller towns. The aim was
to connect with retailers at their
locations and present them with a
first-hand experience of Luxottica
Days. All told, they reached out to over
1000 retailers through these events.
As the top priority has always
been to ensure complete safety for
their retail partners and employees,
they ensured that the buying events
were held at larger banquet halls to
ensure adequate social distancing.
They also ensured strict wearing
of masks with sanitisers on hand
everywhere within easy reach. At
some of the locations the buying
events were spread over two to three
days to provide a comfortable and
safe buying experience.
To ensure a seamless and hassle-
free buying experience, Luxottica has
introduced digital applications like
Red Carpet (run on I-pads) and a self-
use mobile application for retailers to
book orders by simply scanning the
QR code on the SKUs.. These apps
are enriched with all the details and
specifications about the products and
the brand world, with all the visuals in
true colours and high 4K resolution.
| MAR-APR 2021 | 63 LUXOTTICA
25-04-2021 18:34