Page 69 - The Indian Optician Digital Edition July-August 2021
P. 69
As Gunjan Saigal, brand business head,
Vogue Eyewear, puts it, “Taapsee Pannu truly
exemplifies the free-spirited Vogue Eyewear
woman with her impeccable blend of beauty
and essence. She is a real woman who
embodies the ethos that the brand represents,
making her the best suited Indian Influencer
Face to represent our narrative. We are very
excited to have her on board and look forward
to a promising collaboration.”
Taapsee Pannu says that she is delighted
to be partnering with Vogue Eyewear for the
campaign. “My personal style preferences
completely resonate with the playful, chic
and fashionable essence of the brand, and I
believe that is a very seamless connect that we
have. Vogue Eyewear speaks to the young and
vivacious women, who like to keep it real and
believe in their inner selves.” And she adds,
“. . . when it comes to fashion, I always prefer
a style that is original and relatable. And
that very naturally makes me a Vogue
Eyewear Woman.”
Founded in 1973 in Florence, Italy, the Vogue
eyewear fashion label has been part of the
popular among fashionistas with its wide Luxottica Group since 1990. A global leader in
range of the latest trends that are hot off the the design, manufacture and distribution of
global catwalks. fashion, luxury and sports eyewear, Luxottica’s
wide portfolio features renowned international
In July, Vogue Eyewear shared how pleased brands. The company’s global wholesale
the brand is about welcoming the fresh new distribution network is present in more than
face of Taapsee in India to add to its global 150 countries, complemented by an extensive
portfolio of inspiring women. The new Vogue retail network of approximately 9,200 stores.
Eyewear campaign captures the eclectic
spirit of the actress aligned effortlessly with
‘LetsVogue’, the brand’s overlaying message
about women being confident and owning
their distinctive vision of life.
Taapsee is seen in the latest eyewear
collection that offers a mix of fresh, playful,
chic, and avant-garde styles. In line with Vogue
Eyewear’s campaigns with strong protagonists
she is pictured in a series of relatable situations,
emotions, and conversations that the
contemporary woman holds with herself while
she goes about her day. Taapsee is known for
her great fashion sensibility, which comes across
with élan in all these real situations to inspire
women to embrace style in their everyday lives.
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