Page 63 - The Indian Optician Digital Edition July-August 2021
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The Danish luxury eyewear brand perfectly materials from titanium to acetate, buffalo
fits with Kering’s development strategy. This horn, wood or precious metals.
is an important milestone in the successful
expansion of Kering Eyewear, adding to its The company has certainly come a long
portfolio a complementary and proprietary way from its early days in 1969 as an optical
brand with undisputed know-how and best- store in Denmark, set up by optician Poul-
in-class customer service in optical frames, Jørn Lindberg and his wife. In 1986, their son
and one that enjoys unique positioning and Henrik started the eponymous company
solid growth prospects. in two small back rooms behind the family
optical store with “nothing more than the
“Lindberg is the absolute luxury eyewear,” idea of bringing unseen comfortability and
stated Roberto Vedovotto, president and quality to the eyewear business”.
CEO of Kering Eyewear, “and it will come as
a perfect complement to the brand portfolio Under Henrik’s stewardship as founder and
that Kering Eyewear has been assembling CEO, Lindberg has grown into a multinational
since 2014, making it even more relevant to company offering products much valued by
our specialised distribution network. We look connoisseurs who appreciate the exceptional
forward to working with the Lindberg teams design and high-quality materials. Its global
to further increase their brand awareness and reach too has expanded with the company
amplify their international reach.” selling directly to high-end optical stores in
more than 100 countries.
A family-owned company, Lindberg is
renowned for its exceptional titanium optical “Kering and Lindberg share a common
frames, designs, lightweight, customisable philosophy that design is ultimately about
optical frames, innovative and patented taking eyewear to an even higher level,” said
technology, and impeccable craftsmanship. Henrik Lindberg. “That is why the Lindberg
Patented manufacturing techniques and family are extremely happy to be able to
innovations include hypoallergenic, multi- pass the torch on to Kering Eyewear. Under
adjustable and screw-less frames that are key Roberto Vedovotto’s leadership and backed
distinguishing factors in the high-end eyewear by the impressive values and high standards
market. Over the years, Lindberg has been the of the Kering Group, I am convinced that the
recipient of 106 prestigious design awards. Lindberg brand will be taken to new heights
and the key values and the unique DNA kept.”
Its made-to-order capabilities offer
customers the possibility to create their
very own bespoke pair of glasses. The
combinations in their broad selection
of eyewear are extensive with
LINDBERG
IS RENOWNED FOR
ITS EXCEPTIONAL
TITANIUM AND
LIGHTWEIGHT,
CUSTOMISABLE
OPTICAL FRAMES
59 | KERING EYEWEAR
