Page 57 - The Indian Optician Digital Edition July-August 2021

“Arnette is popular for its distinctive shapes and
iconic colours, additionally the brand echoes an
easy-on-earth attitude,” said Suvashish Banerjee,
brand manager, Luxottica Group, India and South-
Asia. “We shall be introducing the bio-acetate
collection that is made from planet-friendly
bio-based materials and bio-lenses, perfect for
today’s green shoppers. Right from store props
to packaging, Arnette is committed to a ‘what
goes around comes around’ approach. Our non-
conformist and genre-defying styles along with
our eco-conscious sensibilities are what make
us unique. We believe Arnette will resonate very
well with today’s edgy, quirky and effortlessly cool
young consumers and Gen Z that will represent a
major share of the Indian audience.”

In line with Arnette’s commitment to caring for
the environment they use recyclable raw materials
for a greener, sustainable world. In 2019, the brand
launched its first sustainable collection, and this
year, 70% of its collection is made of eco-friendly
BRT600LS bio-based plastic, with a recycled
elastane pouch and dedicated packaging. The
new Arnette Positive line has been created along
the lines of sustainability from the first process

to the final product. The brand is looking
at contributing to making climate-friendly
innovation the coolest trend around.

The sunglasses and frames are created
in high quality materials, conceptualised
in progressive designs and for maximum
functionality, all its features coming together
seamlessly to appeal to the tastes of today’s
youth. The brand refers to it as swag on the
outside, sustainable on the inside.

The trendy new generation shapes in urban-
future designs and vivid colour combinations
look great, are ultralight in weight, and offer
super comfort. Whether in its innovative bio-
acetate or other collections, distinctive forms
and vivid pop colour contrasts make for fresh
and bold looks that talk to young consumers.
Hugely popular young musicians who’ve been
spotted wearing Arnette recently are Post
Malone, Billie Eilish, and Justin Bieber.

53 | ARNETTE