Page 48 - The Indian Optician Digital Edition July-August 2021

OAKLEY’S NEW

CAMPAIGN FOR OLYMPICS

imed for just ahead of the Tokyo
Olympics, Oakley’s new ‘Be Who
TYou Are’ campaign film has been
conceptualised to celebrate self-expression
MARK CAVENDISH
and encourages people to embrace and
believe in themselves. The international
social campaign features some of the
world’s biggest athletes and members
of Team Oakley, as well as athletes set
to compete in the Tokyo Olympics 2020,
together making it a huge roster of
Olympians, athletes and sports fans.

The brand anthem highlights sporting
superstars Oksana Masters, Patrick
Mahomes, Francisco Lindor, Pauline
Ferrand-Prevot and Nigel Sylvester
alongside everyday athletes. Featured
are athletes set to compete at the
Tokyo Olympics including Andre de
Grasse, Caroline Marks, Italo Ferreira,
Aori Nishimura, Damian Lilliard, Hideki
Matsuyama and many others. Also seen
in the campaign are members of Team

OAKLEY KATO
PRIZM 24K LENS

OAKLEY’S NEW ‘BE WHO YOU
ARE’ CAMPAIGN FILM HAS
BEEN CONCEPTUALISED TO
CELEBRATE SELF-EXPRESSION AND
ENCOURAGES PEOPLE TO EMBRACE
AND BELIEVE IN THEMSELVES

| JULY-AUG 2021 | 44 LAUNCH