Page 49 - The Indian Optician Digital Edition July-August 2021
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Oakley Rohit Sharma, Patrick Mahomes, connectivity and togetherness. Some of the
Mikaela Shiffrin, Mark Cavendish, Valentino most inspirational content will be shared
Rossi, Marc Marquez, Juju Smith-Schuster, Ryan across Oakley’s global channels, and strong
Scheckler and Jamie Anderson. Adding pizzazz moments of self-expression by participating
is Action Bronson, chef and celebrated rapper viewers can look forward to product
turned media-mogul, who is the narrator. giveaways and athlete shout-outs.
“With this film, we wanted to create Oakley Kato Eyewear has enjoyed 45
an ‘anthemic’ message that inspires our years of disruptive innovation and products
community to truly be who they are,” said engineered to shatter the boundaries of sport
Caio Amato, Oakley global brand director. performance. The campaign launch comes on
“Fundamentally as humans – and especially as the heels of a new reinterpreted and highly
athletes – we are all unique, however at times valued Oakley product.
we feel the burden to fit in, to adapt to an idea
of normal, and we end up losing sight of that Oakley Kato will turn gold with a Prizm 24K
‘thing’, the thing that makes us different and lens on sport's biggest stage this summer. The
allows us to reach our full potential. Our goal classic product features a frameless design,
is to empower people around the world to crafted with extended wrap and built-in
believe in themselves, to follow their gut, and retention to mimic the structural properties
to embrace this uniqueness to achieve their of a typical frame, with of course the brand’s
own greatness.” renowned supreme optics and clarity of vision.
The campaign shows the Oakley athletes With each of these meticulously designed
challenge their followers to share the thing characteristics coming together, the new
that inspires them and makes them one-of- Oakley Kato aims to project that there are no
one – an act of self-expression that encourages limitations in the pursuit of excellence, and
people to be the best possible. The brand aims to imbue the wearer with the confidence
aims to inspire a global response, inviting its to be at their best while competing at the
community of fans to unite in a moment of highest level.
PATRICK MAHOMES
45 | OAKLEY
