Page 66 - The Indian Digital Edition September-October 2020

FACEBOOK AND

ESSILORLUXOTTICA

ANNOUNCE COLLABORATION

FOR SMART GLASSES

n 16 September, 2020,
Facebook, Inc. and
OEssilorLuxottica announced
a multiyear collaboration to develop
the next generation of smart glasses.
The announcement was made by
Mark Zuckerberg during Facebook
Connect, an annual conference held
virtually from California.

According to a joint press that consumers will love to don at all times.
release issued by Facebook and “We’re passionate about exploring devices that can give people better ways
EssilorLuxottica, “the partnership to connect with those closest to them. Wearables have the potential to do that.
will combine Facebook apps and With EssilorLuxottica we have an equally ambitious partner who’ll lend their
technologies, Luxottica’s category expertise and world-class brand catalogue to the first truly fashionable smart
leadership and iconic brands, and glasses,” said Andrew Bosworth, Vice President of Facebook Reality Labs.
Essilor’s advanced lens technology to
help people stay better connected to “We are especially proud of our collaboration with Facebook, which projects
their friends and family”. an iconic brand like Ray-Ban into an increasingly digital and social future.
Combining a brand that is loved and worn by millions of consumers around the
The initial product roll out will be
branded Ray-Ban, the most popular globe with technology that has brought the world closer together, we can reset
expectations around wearables. We are paving the way for a new generation of
globally known eyewear brand, and is products destined to change the way we look at the world,” commented Rocco
scheduled to be launched in 2021. It Basilico, Chief Wearables Officer at Luxottica.
will combine the best of both worlds
– innovative technology and fashion- Product name, specs, software capabilities, pricing, and other details will be
forward style – to create smart glasses shared closer to launch in 2021.

| SEPT-OCT 2020 | REPORT