Page 50 - The Indian Digital Edition September-October 2020

companies and visitors.”
He added, “Meeting face-to-face is
still a must and those who were here
really wanted to be. Quality in every area
was achieved and we will keep working
on the numbers, depending on the
global health crisis.”
The event, organised with the
support of the Italian Trade & Investment
Agency (ITA), had online interaction
with users that also yielded positive
results. Over the three days of the
to make a market debut, it was a bold and to come into contact with show, Facebook and Instagram posts
treat for professionals and buyers as independent eyewear makers who take reached 80,000 users with a total of
well to experience all this through a pride in their brilliant designers and their 5,584 interactions, and the engagement
physical presence. Primarily, it had the commitment to creativity.” notched up was more than double the
participation of European buyers and average. Video content too attracted
As the show concluded in Florence,
their Italian counterparts who got to Giovanni Vitaloni, president of the interest as it exceeded 1,300 views in just
enjoy and appreciate the appeal of a few hours after publication.
independent eyewear. event, said that they were pleased with
the outcome of this edition of DaTE. The next physical DaTE will be
“DaTE is an amazing space that “In a complicated year like this, we in 2021 but the event to promote
encompasses many different realms believe it sent a strong message, not trade globally between companies
that have as their sole purpose to create, only about re-starting our industry and professionals continues online,
experiment, innovate and amaze. DaTE but also about a true resurgence of through to the end of the year, at
is the place where avant-garde eyewear optimism and confidence. We had https://dateyewear.ice.it, the platform
is the future, a future we are already the courage to organise an in-person developed with ITA that allows visitors
part of,” stated Dante Caretti, founding event – the first for eyewear – and our to meet virtually with exhibitors and
partner, along with Cristina Frasca. On efforts were reciprocated with the view their collections. Updates and
the latest in terms of trends they were exhibitors’ exemplary motivation and information are available on the website,
quite clear that “the new trend that the positivity and determination of on Instagram, and on Facebook.
came to light at DaTE 2020 is that there
is no trend. The person wearing the
eyewear creates their own look based
on their personality and taste. Here at
DaTE, everyone is free to be daring and

DaTE, PRIMARILY
HAD THE PARTICIPATION
OF EUROPEAN BUYERS
AND THEIR ITALIAN
COUNTERPARTS WHO
GOT TO ENJOY AND
APPRECIATE THE APPEAL
OF INDEPENDENT
EYEWEAR

| SEPT-OCT 2020 | 46 REPORT