Page 76 - July-August 2020

 ESSILOR SURAKSHA
HYGIENE KIT
of social distancing and fear of FACADE
the spread of the virus. Hence, it’s STICKER AT
HIMALAYA
important that ECP’s demonstrate OPTICAL 
safety measures at their shop and
reassure the consumers of the a safe shopping experience for the the consumer bought, Essilor
safety standards offered at their consumer. This effort was coupled contributed 3% of the proceeds to
outlets. with customised consumer-facing the Sales staff of that store from
communication Essilor created for where the purchase was made. This
ESSILOR SAFE SHOP the ECPs, which highlighted safety consumer facing campaign was held
PROTOCOL TRAINING measures taken at the store. from 1 June – 31 July to support
st
st
As an extension to the Safety #SEEGOODDOGOOD everybody in the optical industry
and Hygiene measure, Essilor India’s CONSUMER CAMPAIGN affected by the pandemic.
Education and Professional Services PRODUCT INNOVATIONS AT
team conducted “Safe Shop An initiative close to MID-RANGE
Protocol” trainings for 5,000+ ECPs, every Essilorian’s heart, the
and recommended best practices #SeeGoodDoGood program is Essilor also introduced new
on store hygiene – a requirement in honour of every optical store’s product launches to attract
that corroborated preparedness for sales staff. For every Essilor Lens consumers at different price
points with relevant lifestyle based
solutions.

Apart from the above-
mentioned elements of the overall
Suraksha Package, the Essilor Cares
program also aimed at protecting
the business insecurities of the ECP
as well. Discounts on periodical
monetary collections from ECPs
with the intent to ease pay-outs
further helped the businesses to
manage their cash flow.

According to Team Essilor,
this holistic program will not only
help sustain and secure the ECPs
business, but also boost their
market standing as the stores
prepare to open in phases. The
#SeeGoodDoGood Campaign Suraksha Package is open to all
partners of the Essilor Family.

| JULY-AUG 2020 | 72 REPORT