Page 74 - July-August 2020

ESSILOR’s

SURAKSHA PACKAGE

FULL OF BENEFITS

rom Businesses growing acutely
to businesses shutting shop,
Fthe pandemic situation over
the last few months has been a test
of sustainability and preparedness.
To help its Partner ECP’s cope during
these unprecedented trying times,
Essilor India introduced a first-of-its-
kind Suraksha (Protection) package
for post – Covid business recovery.
The Suraksha Package, launched as a
part of the Essilor Cares Program, is
a complete business centric solution
to help ECPs bring their businesses “ECP’s are the backbone of our The package offers the
business, and in these tough
back to life as stores begin operation times we need a collective following benefits to the trade
across markets, opening in phases. effort to make way for a healthy and consumers:
The initiative, designed to bounce back of our businesses. HYGIENE KITS FOR STORES,
offer the Industry a 360° support With the Suraksha package, we THEIR OPTOMETRISTS AND
system, covers a mix of business bring the most comprehensive COUNTER SALES TEAM
growth strategies such as recovery plan in the market that
product innovations, cash flow will support our partners above Safety and Hygiene is at the top
management, safety-hygiene and beyond. After all, we win of the list for consumers, today.
protocol training and other holistic only if our ECPs win !’' Mostly, consumers have – what
solutions keeping the ECPs best — Maarten Geraets the Essilor team has termed as –
interest at heart. CEO South Asia Region “physical purchase anxiety” because

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