Page 80 - July-August 2020

SEA2SEE EYEWEAR’S ‘SAVE

THE ORCAS’ INITIATIVE

Sea2See Eyewear is an
environment-friendly brand that
functions on the philosophy of
creating ‘seastainable’ eyewear.
Launched in 2016 and made in Maisie Williams in
Italy, the Sea2see Eyewear creates Sea2see Eyewear
each eyewear from 100% marine
plastic waste. In the form of pellets
called UPSEA™ PLAST, the waste
is up-cycled into a reusable raw
material. This material is Cradle to
Cradle™ Gold Certified and offers
high-quality eyewear that has
lightweight properties. This material
is also adaptable and creates new
robust frames. Each eyewear has an
exceptional finish and is attractive
to wear. On behalf of the brand,
François van den Abeele throws
more light on the brand, “The
Sea2see philosophy is unique in
the eyewear industry. It is based on by the “Game of Thrones” actress has over 135 ophthalmic and sun
taking environmental action to help Maisie Williams (Executive Producer), styles for men, women, and children.
save the ocean and making each Alexandra Johnston (Executive Each frame has a contemporary
person who wears Sea2see part of Producer/Presenter), and Maria design and covers all the
the change.”
Nangle (Producer). requirements of a wearer, including
In keeping with its tradition, As part of this project, Sea2See frames that are fashionable, sporty,
Sea2See Eyewear recently launched Eyewear has brought out a brand and even classic. The packaging
a new initiative in collaboration with new collection of SFC-branded of each eyewear is made from
@searchingforchinook to help save recycled sunglasses. This limited- sugarcane extract along with plant-
the orcas (killer whales). The fight for edition collection features five based ink that is used for printing
the survival of the last 72 Southern different styles that have been purposes. Sea2see Eyewear is a
resident orcas is being documented produced by using completely visionary brand that houses
by @searchingforchinook. The recycled marine plastic. many leading independent optical
project also aims at inspiring more retailers and is also known for its
people to take action and prevent the Sea2see Eyewear started with a commitment towards promoting its
extinction of the orcas. It is directed range of 18 sunglasses and currently ‘seastainable’ values.

| JULY-AUG 2020 | 76 REPORT