Page 56 - July-August 2020

centre of every individual eye. The
outcome is that the wearer gets to
enjoy the sharpest vision possible
at any angle or whichever way
the person is looking, both in the
glasses’ peripheral zones and at all
distances whether mid, near or far.

These Biometric Intelligent
Glasses are a very advanced
technological development that
is way ahead of progressive
lenses made with limited eye
measurements.
“… [a] narrow mind-set has
focused on understanding the eye
just from the limited perspective of
a standardised reduced eye model,
and not from an understanding of
individual eyes. This mind-set has
left 98% of the world’s progressive
lens users with glasses that don’t
fit their eyes precisely,” according RODENSTOCK's Rodenstock measures the precise
to Dr Dietmar Uttenweiler, BIOMETRIC data of each individual eye, creates
Rodenstock’s head of research a unique biometric eye model and
& development and strategic INTELLIGENT uses this model to calculate a lens
marketing lenses. GLASSES (B.I.G.) that matches each individual person
This B.I.G. technological DENOTE “A to the micrometre.
development and the importance PARADIGM SHIFT The outcome is a seamless,
of utilising individual biometric IN INDIVIDUAL dynamic and natural experience
data when constructing the that works perfectly together with
lenses become clear when one PROGRESSIVE the brain. B.I.G. Vision gives up
understands the dynamic demands LENSES THROUGH to 40% sharper vision at near and
THE RECOGNITION intermediate distances, and an 8.5°
wider field of sharp vision at near
THAT EVERY EYE distances. In a Swiss study of wearers
IS DIFFERENT” of B.I.G., 88% stated they noticed
greater visual comfort compared to
their old glasses, 92% experienced
of the complete vision system sharper vision than before, 84 %
and the fact that we see with our experienced better contrast vision,
brain, not with our eyes, says the and 87% experienced reduced
company. adaption time.
The combination of the different With these benefits, the
standard parameters of the reduced Biometric Intelligent Glasses
eye model, such as eye length, which are advanced, high-quality
spherical and astigmatic power of progressive lenses are a boon for the
the cornea and anterior chamber wearer, and for opticians who will be
depth, results in matching just 2% pleased with the higher customer
of eyes globally. To address this, satisfaction.

| JULY-AUG 2020 | 52 BRANDS