Page 45 - July-August 2020

SHOT BY RENOWNED
PHOTOGRAPHY DUO
MERT AND MARCUS, THE
VERSACE CAMPAIGN IS SET
IN A FUTURISTIC UNIVERSE
THAT EXPLORES THE
POWER OF TECHNOLOGY

renowned photography duo Mert
and Marcus, the campaign is set in a
futuristic universe that explores the The latest in this line shows
power of technology. modern, futuristic silhouettes and
These square-shaped sunglasses with tapered temples that reflect Gianni’s
Kendall sports the new Medusa a solid acetate frame are infused with
Icon Shield sunglasses launched a contemporary twist. There’s quite signature design sensibilities. The VE
earlier on the spring-summer 2020 a choice of shades and designs, from 4392 style for men is a large-sized
runway. Both the oversized frames a jungle print, black with grey lenses pair of sunglasses in nylon fibre with
with Medusa medallions at each and transparent petroleum with thick temples, presented in white
temple and the Medusa Icon Square gradient petrol to yellow lenses. with pink lenses and black with
frames in classic black that she is grey lenses. Futuristic looking oval
featured in are strikingly different, Rounding off the collection is sunglasses with a thin nylon fibre
bold and very chic. a cat-eye shape in sunglasses and frame, the VE 4386 comes in a choice
optical frames, both in acetate with of Havana with bronze lenses and
The Medusa Icon collection slim temples, the former in colour black with grey lenses.
features four distinct styles in both choices such as transparent fuchsia
classic and seasonal colours. The with gradient orange or purple lenses Versace Eyewear is part of the
VE 4393 model, for instance, is in and black with grey lenses, the latter Luxottica Group, the renowned
transparent fuchsia or black with in Havana and black. global leader in the design,
gradient orange to purple lens, in manufacture and distribution of
transparent petroleum or white with The Signature line, launched premium, fashion, luxury, and
gradient petrol to yellow lens and in in 1991 by the legendary designer, performance eyewear. Its portfolio
Havana with tri-gradient brown lens. the late Gianni Versace, not only of eyewear brands includes Giorgio
The sunglasses that wrap across are turned heads with its cutting- Armani, Chanel, Coach, Dolce &
in a semi-rim shield style featuring edge style, it went beyond being a Gabbana, Prada, Ray-Ban, Tiffany
wide and hollow tapered temples. conversation piece to become the and Co, Burberry, among many
subject of exhibitions at renowned others. Innovation has been at its
Those looking for classic elegance museums including the New York core ever since it was founded, more
would stop at the VE 4387 model. Metropolitan Museum. than 50 years ago.

JULY-AUG 2020 | 41 Versace