Page 42 - July-August 2020

ROLF SPECTACLES

INTRODUCES A PLANT-BASED

EYEWEAR COLLECTION

much-needed in the world. Roland
Wolf, the Founder of ROLF further
shares, “The plants are grown in
tropical climates without any kind
of genetic engineering; they don’t
compete with food crops and they
ROLF GLASSES ARE can grow very tall, very quickly -
MADE OUT OF WOOD, where spruce or beech will only grow
STONE, HORN AND 3D
PRINTED TITANIUM a few centimetres taller every year,
this remarkable plant will shoot up
six meters in just four months, and it
comes back every year.”
ROLF Spectacles, a brand gives comfort as well as a stunning
that is known worldwide, recently appearance for the wearer to flaunt. The inclusion of the Flexlock
introduced its new Substance The collection is a wonderful display hinge defines each frame very well
collection that showcases frames of the natural material and the while the plant-based attribute
highlighting the power of plants. The design that has been seamlessly provides a skin-friendly frame that
array of frames included in the latest incorporated. is natural as well as flexible for
collection are created with the help Flexlock, the award-winning everyday use.
of renewable resources. What makes Rolf is a family company that not
each eyewear unique is the fact that hinge by ROLF, also has a pivotal role only produces glasses made of wood,
they are made from a powder drawn to play in the frames. As an integral but also titanium, stone, horn and
from a specific plant. This brings component that is also screwless, plant-based. Its glasses are available
along many sustainable as well as the hinge can be printed along with in more than 50 countries worldwide.
functional properties to the exclusive the frame by using the 3D print
range of 23 frames. technology. This helps the company
in creating the new collection in one
ROLF, presently located in go and minimises the involvement of
Weißenbach, Tyrol, Austria, is a external suppliers. ROLF Spectacles
tech-driven company that constantly is a brand that is known for its work
endeavours to put forth innovative with wooden glass, therefore, the use
designs like this plant-based of a natural material, i.e. plants, is yet
collection. Available in six basic another milestone.
colours that offer a diverse look to
the wearer, each frame is created The plant used in the ROLF
with refined contours, well-placed eyewear is a part of a species of the
curves on each pair, and sleek Euphorbiaceae family. Therefore,
temples, thus making the glasses this out-of-the-box collection is also
look extremely trendy. The frames contributing to the environment-
are a functional accessory that friendly initiatives that are currently

| JULY-AUG 2020 | 38 BRANDS