Page 44 - July-August 2020

KENDALL
KEND ALL

JENNER
JENNER VERSACE's
SPRING-SUMMER 2020
SUNGLASSES CAMPAIGN
FEATURES KENDALL
JENNER INTERACTING
IN VERSACE’s FUNKY WITH SCREENS IN
A PHOTOGRAPHIC
SERIES THAT EXAMINES
TECH EYEWEAR COMMUNICATION IN THE
DIGITAL AGE, WHICH
TODAY IS MORE TOPICAL
THAN EVER BEFORE

isualising a futuristic universe and
within it showing high-fashion, glamour
V and sophistication sounds like a loopy
concept. But the Versace fashion house has
not only done just that, they have managed to
strike a particularly current chord. The Italian
born global brand’s Spring-Summer 2020
sunglasses campaign features Kendall
Jenner interacting with screens in a
photographic series that examines
communication in the digital age, which
today is more topical than ever before.

The trendsetting Versace brand has
always been about ingenuity, seen here
once again with its own creative sparks.
The images have been conceptualised to
celebrate technological innovation as a force
for togetherness and progression. Shot by

| JULY-AUG 2020 | 40 BRANDS