Page 137 - The Indian Optician Digital Edition Jan-Feb 2020

itself in the region as an important
platform for business and interaction
by providing the optical sector
with numerous development and
growth opportunities, reflecting
its catchphrase, “Everything about
Eyewear”. The event has been
successful in promoting new
distribution agreements with
licensed brands, as well as new
partnerships, thereby boosting and
stimulating local production. While
Turkey’s optics and eyewear market
continues to enjoy healthy annual
growth, the fair continues to set
trends in the optical industry in the
country and beyond that augurs well
for the sector as a whole.

Silmo Istanbul defines itself as
an event that brings innovation,
dynamism and unity to the Turkish
optical industry. Buoyed by the
success of the 2019 fair, the organisers
are already working on the next
edition that returns to the Istanbul
Expo Center Yeşilköy from 19 to 22
November 2020.

Prescription frames and lenses, dedicated to design and fashion that
sunglasses, sports glasses, safety was very well received when it was
goggles, eyewear cases, contact introduced last year.
lenses, accessories and maintenance The fair is presented by Turkey’s
equipment, optometric and 24 Saat Fuarcilik and Silmo
ophthalmological devices and International of France. 24 Saat
accessories, measurement, diagnostic Fuarcilik is a noted communications
and therapeutic devices, devices agency and event organiser
for optical workshops, eyewear specialising in the optics and eyewear
spare parts and optical industrial industry, and the publisher of 4 Eyes,
machinery were showcased in a the well-known Turkish optical
space that was spread over more trade publication. The partnership
than 17,000 square metres in three with Silmo Paris has expanded the
halls. The 153 local and international home-grown company’s reach
exhibitors represented 800 brands to the globally renowned brand’s
displaying the latest technological international network.
products, innovations and fashion
collections. There was also an area Silmo Istanbul has established

JAN-FEB 2020 | 133 SILMO ISTANBUL

January-February 2020 SK.indd 56 02/15/2020 15:17