Page 140 - The Indian Optician Digital Edition Jan-Feb 2020

back on the most successful business
year of the last decade, with revenue
growth of 5.4% in 2019. The sector
has enjoyed continuous growth since
2011. The good business climate
was reflected at the fair as almost
two thirds of the exhibitors achieved
deals, bookings or orders, and 92% of
the trade visitors gave top marks to
this year’s show, all in all defining the
fair as a very successful one.

Josef May, chairman of Spectaris,
stated that “opti Munich 2020 was a
good fair. Most of us, like in previous
years, had a lot of valuable contacts.
For the companies for whom it is an
order fair, it was a good start into the
new decade.”

Further education forms an
important component of the event.
The opti Forum, which offers a space Need to Do Before it Takes Effect?” STEFAN LOHNERT (RIGHT) MD OF
for knowledge transfer on all topics were particularly popular. MESSE STUTTGART WITH DIETER
relevant to the optics industry, DOHR, CEO GHM & OPTI 2020
PROJECT MANAGER BETTINA REITER
attracted 2,900 visitors who Another highlight at the Forum
attended one of the 33 lectures over was the presentation of the Blogger Project Limited, founded by designer
the three days. The exciting topics Spectacle Award 2020 for the best Marcello Martino.
of “Optics 4.0. – The Opportunities newcomer in the opti Boxes. Twenty- The opti Showcase, on the topic
and Risks of Teleoptometry”, five international eyewear and lifestyle of “Company Positioning”, drew a
“Referral Marketing”, and “Facing bloggers from eleven countries chose good number of visitors who enjoyed
the Challenge of MDR – What Do We the young London-based brand Covrt the experience by using VR glasses
in combination with a personal
consultation.

From next year, opti will be
alternating between two locations.
In odd years, the trade show will
take place in Stuttgart, starting next
year from 8 to 10 January 2021.
The reason for this shift is that the
location in Munich is no longer
offered by Messe München at the
usual period due to the leading
global trade show BAU as well as
a strategic shift in the Fairground
Munich’s portfolio of events during
odd-numbered years.

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