Page 132 - The Indian Optician Digital Edition Jan-Feb 2020
P. 132
EFFECTIVE METHODS
TO IMPROVE
CONTACT
LENS SALES
ime and again, contact lenses have
proven to be a great option for
Tvision correction. The comfort and
convenience that they provide allow
customers to take care of the health of
their eyes as well as experience a high
definition visual experience that can
be easily accessed daily. Several online
retailers sell based on price, and not value,
but practitioners have the opportunity to
throw light on how contact lenses add value
to the consumer’s life.
Optometrists are well aware of the many
advantages that contact lenses have
to offer but it is often a laborious
activity to convince patients to
purchase contact lenses, that
too, on a regular/long-term basis.
Unfortunately, the complication
often lies in the approach, and not
the product, as most people know.
Read on to know how to overcome
BEFORE BROACHING
THE TOPIC OF SALE-
AND-PURCHASE OF
CONTACT LENSES, EVERY
PRACTITIONER MUST FOCUS
ON THE EDUCATION OF
CONTACT LENSES, AND ALL
THAT THE SUBJECT ENTAILS
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