Page 130 - The Indian Optician Digital Edition Jan-Feb 2020

considered are the prescription and
eye-code (frame data + eye data +
behaviour data). Measurements are
taken in real wearing conditions in a
3D manner: X, Y, Z axis are considered.
The optical functions of the lens are
more precise, whatever the gaze
direction, whatever the ametropia, for
all types of lenses: SV and PALs.
These offer big benefits as the
personalised calculation results in

which are taken with the help of five times more precision based on all
advanced Visioffice/Eyepartner real values, with no assumed values
instruments. applied, leading to instant, better,
most natural vision without effort for
In optics, the eye rotation centre
(ERC) is considered as a reference the end user.
point. When the eye is moving, all At the core of this innovative
benefits the wearer and is the key to fixation axes pass through the optical technology is personalised design, a
attract, retain and upgrade customers ERC. Thus, the position of the optical high satisfaction level for the wearer,
in today’s practice. Studies have ERC relative to the lens must be and a better practice with more
shown that the majority of consumers considered in the design calculation revenue for the ECP. Getting familiar
are willing to pay more for additional and the lens centring to ensure the with the latest technology products
eye diagnosis when they purchase highest lens performance. It should and services opens the window to
lenses as they can discern the benefits also be considered individually for a specialty practice that is more
of clearer, instant and effortless vision. each eye because each eye is unique.
sophisticated and professional. The
Essilor has introduced a new In the past the calculation was of ECP who recommends personalised
revolution in the spectacle lens a theoretical/assumed ERC value and and advanced lenses offers unique
category to provide sharper, finer, designing lenses for all, irrespective visual solutions based on the
high resolution natural vision. The of the change in ERC, prescription, customers’ needs that ensure the
Eyecode lenses are available in the PD and other parameters. Today the wearer is very satisfied. This also
Varilux range of progressive lenses measurement can be done for the ERC promotes customer loyalty, and
value of each eye and design lenses.
and Rx Single vision lenses. These leads to more referrals thereby
lenses require extra measurements In Eyecode lenses the factors increasing sales.

| JAN-FEB 2020 | 126 LENS UPDATE

January-February 2020 SK.indd 52 02/15/2020 14:04