Page 66 - The Indian Optician Digital Edition September-October 2022

CONNECTED

LIFESTYLES

– NOW CORRECT, PROTECT AND RELAX

YOUR EYES WITH EYEZEN™ LENSES

tandard single vision
lenses compensate visual
Sanomaly by considering
only prescription for distance
objects, while Eyezen™ Start
lenses, optimise the whole
lens surface for both far and
near objects, bringing the
right power throughout the
lens, thanks to its DualOptim™
technology. This enables R&D study on consumer digital behaviour. The study results
wearers to benefit from better showed that when using multiple devices (smartphones,
visual comfort and a lens tablets, eBook reader, computer, laptop etc.), we have higher
adapted to their Connected eye declination and our eyes have to focus closer and at
Lifestyle. variable distances. Creating new optical standard, The standard
single vision lenses are optimised for far vision only therefore
Eyezen™ lenses were wearers may experience visual fatigue or strain while viewing
designed keeping in mind objects in near or close distances.
wearers living in today’s
connected world. In the HOW DO EYEZEN™ START LENSES RELAX AND
current scenario, digital devices PROTECT EYES?
are shaping the way we live
in more ways than we can Eyezen™ Start lenses offer an innovative combination; The
imagine. They allow us to learn, DualOptim technology improves visual experience at any
work, play, socialise and much distance relieving eyes from digital strain combined with
more. However, even as more Blue UV capture that protects eyes from harmful blue light.
and more people of all ages Eyezen™ DualOptim™ technology brings a second zone of
are getting addicted to using optimisation in a single vision lens. Essilor has been able to
multiple devices all the time to add a new parameter to single vision lenses calculation, for the
stay connected, the fact is that first time. Eyezen™ Start lenses have two points of reference
digital device screens are now for near and far vision and take into account object’s distance
getting smaller and smaller. and gaze direction. This ensures to maintain the wearer’s
prescription in the whole lens according to the optical standard
To find a solution to this adapted to our increasingly online lives. Ultimately, it means
problem, Essilor conducted an wearers enjoy better vision and relaxed eyes all day long.

62 | THE INDIAN OPTICIAN | SEPT-OCT 2022 ADVERTORIAL