Page 103 - The Indian Optician Digital Edition September-October 2022
P. 103
Social media is the first and foremost too to capture the attention of prospective
answer to all marketing ventures. Social visitors. To improve the brochures' overall look,
media is widely available and can be used images of sunglasses, eyeglasses, and other
in as many ways as one can think creatively, accessories can be included. This pamphlet
which makes it even more advantageous for can also mention home delivery services that
executing excellent marketing strategies. One have become quite the rage post-pandemic.
can constantly hone their marketing abilities People prefer everything delivered to their
on Instagram, Facebook, LinkedIn, and Twitter doorstep and appreciate brands that do so.
by sharing information about what all the
optical store offers, carrying out contests, One can also look for areas where brand
getting on any of the trending bandwagons and advertisements can be visibly displayed, such
connecting them with the optical theme etc. as bus stops. All of this will undoubtedly catch
This will make innumerable people take notice the interest of passersby who are around
of the store and reach out. and walking. Putting up posters near mall
escalators, society tower elevators etc. has
Customer testimonials never go waste! proved to be quite effective in recent times.
Rather they help exhibit a trustworthy, inclusive,
and safe environment for any client to visit Keep the retail space well-organised and
the store. Adding testimonials on the store’s updated with the latest eye diagnostic tools
website, running short clips on the screens in and eyewear selection. Consciously display
the store, showcasing client feedback on social the latest and most sold products on the front
media accounts etc can go a long way to show shelf to catch other clients' attention right
that the customers are celebrated and have had away. To make a positive impression on the
good experiences. This will help in setting the passersby as well, enhance the store's interior
right tone – the customer matters! design and lighting arrangement.
Distributing pamphlets is a classic marketing More than anything else, existing customers
tool that still works. Custom-made flyers must be treated with utmost sincerity as
effectively capture and communicate the long-term relationships with the customers
message of the business. Every time a consumer will automatically encourage them to come
leaves the optical shop after making a purchase, back as well as refer to other people. Repeat
a well-crafted pamphlet can be included in their business is the best tried-and-tested strategy
carry bag. These can be distributed in societies that will still make a considerable difference.
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