Page 102 - The Indian Optician Digital Edition September-October 2022

EFFECTIVE

MARKETING

STRATEGIES

HELP EXPAND CUSTOMER BASE

inding a way to reach
out to one’s consumer
Fbase and publicise one’s
optical shop is integral. The
strategy to do so need not
be extravagant or puzzling
in any way. The simplest
ways to attract new clients
are right here. These steps
can help contribute to one’s
goals to expand and increase
one's clients and ensure
the walk-ins to the optical
shop multiply without any give them a free service but also encourage them to come back
strain on the resources or to the shop. Eye check-up camps can also be organised at the
consuming too much time. nearest schools, colleges, or government institutions to attract
bigger crowds. During the check-up hours, several people will
Conducting eye check- learn of any of the eye issues or defects that they may have and
ups at a camp near the would need to wear eyeglasses or get a few more respective
optical shop is a great step tests done. Thus they will have a good reason to visit the optical
to encouraging more people store to get high-quality lenses or spectacles.
to get to know the optical
shop’s name, for starters. Listing the optical store on Google is very important as pretty
Once the crowd interacts much everyone “googles” what they are looking for. Good
with the staff, a connection SEO practices also help in popping up when people look for a
will be made. It is important reliable, cost-friendly, and overall comfortable optical store. It
to have them know about will also help people who are trying to find the directions to the
the very existence of a good store as a seamless process is a must for any customer these
optical shop in their vicinity, days. Getting on other web directories and listings will help
and this camp will not only provide access easy to clients.

98 | THE INDIAN OPTICIAN | SEPT-OCT 2022 RETAIL