Page 96 - The Indian Optician Digital Edition September-October 2021
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Technologies for their all-new Tono-Vera
®
Tonometer featuring the patent-pending
ActiView™ Positioning System.
Also new was Vision Health Alliance, The
Vision Council’s new consumer education
initiative, in partnership with EyeCare4Kids,
a non-profit that provides professional eye-
care to low-income, visually-impaired children
and underserved families in Southern Nevada
schools. The two organisations conducted a
mobile eye-care clinic at a local, Las Vegas-area
elementary school; assembled 500 emergency
eye-care kits at Vision Health Alliance’s booth
at the show; and a panel discussion at The
Seen about the importance of early access to
routine, comprehensive eye exams as part of a
child’s developmental and educational success.
Prevent Blindness, America’s leading
volunteer eye health and safety organisation
dedicated to fighting blindness and saving
sight, hosted its Person of Vision event. Marc
Ferrara of Jobson Medical Information was
conferred the 2021 award, with all proceeds
from the event supporting the sight-saving
programs of Prevent Blindness.
Post the show, members of the industry
patient education tactics and cutting-edge worldwide could access Vision Expo+, a
innovations. OptiCon presented a well-curated free digital extension of the experience first
education program and exhibit hall experience introduced at Vision Expo East 2021. From
for opticians, contact lens practitioners and September 27 to October 3 it featured online
ophthalmic allied professionals. showrooms from the show’s exhibitors and
recorded content. Vision Expo+ was delivered
Among the new features was The Seen, through ShopVISION, a new global sourcing
a main stage destination and a hub for platform. All the events that took place at The
collaborative learning. At the EYE2EYE Seen – collaborative learning including the
Educational Series of interactive panels industry EYE2EYE Series discussions – were available for
experts discussed topics ranging from fashion free viewing to all eye-care providers, buyers
trend forecasts to tactics for refining patient and the show’s exhibitors.
care. This was also where the Career Zone-
Student Lounge was hosted for students to “Motivated attendees, who were present
connect with optical companies that are actively to make serious business decisions, facilitate
recruiting and explore career resources. The transactions and establish dynamic
Seen included the Innovation Stage, a section relationships, brought an unparalleled energy
dedicated to ground-breaking content and to the show,” said Fran Pennella, vice president,
state-of-the-art products and services that are Vision Expo at RX.
revolutionising the industry.
Next up is Vision Expo East 2022 at the
The Vision Choice Award for the best new Jacob Javits Center in New York City from 31
product at the show was awarded to Reichert March to 3 April 2022.
| SEPT-OCT 2021 | 92 EXHIBITION REVIEW
