Page 26 - The Indian Optician Digital Edition March-April 2021
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MONDOTTICA                        part of our move to a more         end of 2025. The distribution
          INTERNATIONAL                     sustainable future.”               will be global, with the sunglass
                                                                               range also available through
                                               The agreement, for both
          AND VIVIENNE                      men’s and women’s sunglasses       Vivienne Westwood’s own retail
          WESTWOOD                          and ophthalmic eyewear, is         network, website and selected
                                            expected to run through the
                                                                               global stockists.
          SIGN NEW
          AGREEMENT                                      INSPECS INTRODUCES


                                                       BOTANIQ COLLECTION
             Mondottica International
          and Vivienne Westwood                                                nature’s colours and textures.
          have signed a new license
          agreement in March 2021, for                                            Designed by a team of
          the design, production, and                                          in-house technical experts
          distribution of the Vivienne                                         at Inspecs, the new Botaniq
          Westwood eyewear collections.                                        collection will initially feature
                                                                               16 models, in unisex styles
             In a press release issued by                                      for everyday wear, at a
          the company, Mondottica’s                                            price comparable to non-
          CEO Tony Pessok states: “We                                          sustainable frames.
          are delighted to announce
          the partnership between                                                 In a press release, Inspecs’
          Mondottica and Vivienne                                              chief executive, Robin
          Westwood – both of our                                               Totterman said, “The waste
          companies hold similar values                                        involved in the eyewear
          in terms of moving towards a                                         industry after frames leave
          sustainable future, and this will                                    manufacturers has troubled
          form the ethos of the collection                                     us. This is causing a mountain
          that we will be producing.             Inspecs has launched a        of waste every year in the
          Vivienne Westwood is an             new sustainable eyewear          UK alone. I found myself in
          iconic brand and individual,        collection featuring             a position to make positive
          and the eyewear range will be       biodegradable materials such     industry changes and meet
          respectful and aligned with         as wood, cork and bamboo         the demands of retailers and
          their collections.”                 and recycled stainless steel,    consumers who are willing to
                                              in response to consumer          make sustainable choices if
             Commenting on the                demand for sustainable           the source is trustworthy, and
          partnership Vivienne                products.                        it doesn’t cost them more
          Westwood’s CEO, Carlo                                                to buy. So, I challenged the
          D’Amario said: “We are                 The bio-based acetate         design and technical teams
          delighted to be partnering          Natura will also feature in      to come up with affordable
          with Mondottica for this            the collection. The material     solutions for making frames
          eyewear collaboration and           was tested to ISO14855 and       that make less impact on the
          look forward to working             certified by Organic Waste        planet,” he added.
          together. Developing design         Systems to biodegrade within
          with a sustainable approach is      120 days under controlled           Furthermore, the
          paramount to us. Mondottica         composting conditions.           company has also formed a
          is not only a brand that shares     Natura is available in a variety   partnership with the non-
          our core values, but by looking     of colours and textures and      profit One Tree Planted.
          to our brand heritage and           this will enable Inspecs to      Through the agreement, for
          traditional design principles,      offer frames made with this      each frame sold, a tree will be
          and through their innovation        material in unique designs,      planted to offset the carbon
          in recycled materials, are          drawing inspiration from         from shipping.



           |  MAR-APR 2021  |  22 INTERNATIONAL NEWS





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