Page 24 - The Indian Optician Digital Edition March-April 2021
P. 24

CHRISTOPHER LENTOCHA JOINS                                           consumer insights program.
          COBURN TECHNOLOGIES                                                     Henkel’s appointment
                                                                               marks an expansion of The
                                                                               Vision Council’s research team,
                                                                               overseen by Nathan Troxell,
                                                                               Director of Consumer and
                                            to Coburn. He has broad            Market Insights. In her role,
                                            industry knowledge when it         Henkel will work alongside
                                            comes to customer satisfaction,    Steve Kodey, The Vision
                                            strategic planning, operations     Council’s Senior Director of
                                            management, and more. He           Industry Research.
                                            will be an integral addition
                                            to our team,” says Coburn’s           An experienced researcher
                                            President, Alex Incera.            and evaluator who works
                                                                               with leaders to help them
                                               Lentocha began his service      make data-driven decisions,
                                            career at Gerber Optical in 1994,   Henkel launched her career
                                            and continued with Gerber
              CHRISTOPHER LENTOCHA                                             at Goodwill Industries
                                            Coburn, Gerber Products,           International, where she spent
                                            and then at Gerber Scientific       10 years, and more recently, she
             Coburn Technologies, Inc.      managing the shared services       was selected as a Data Fellow
          has appointed Christopher         call centre for four years. His    with the Strategic Data Project
          Lentocha to their service         latest roles included Director     at the Center for Education
          team as their new Director of     of Customer Service at VITAS       Policy and Research at Harvard
          Service. Lentocha will lead and   Healthcare, Customer Service       University. During the two-year
          implement Coburn’s service        Design and Contracts Manager       fellowship, she worked with
          plans for their United States     at Pelican Products, Inc.,         an urban school district to
          and Latin America markets.        and then Patient Call Center       help build their data analysis
          He will provide leadership,       Manager at Meridian Medical        capacity and improve their data
          guidance, training and            Management.                        visualisation and reporting.
          support to the field service
          team, technical support,             “Coburn has taken great            Henkel holds an
          and Customer Care Center          strides to enhance the             undergraduate degree in
          departments.                      customer experience in             anthropology, sociology, and
                                            2020, and I look forward to        German from Lafayette College
             “Chris has experience          collaborating with the team        and a master’s degree in
          in the optical and medical        and building relationships with    public policy from George
          industries, bringing more than    customers in the new year and      Washington University.
          17 years of service experience    beyond,” Lentocha said.
                                                                                  “We are excited to welcome
                                                                               Alysse to The Vision Council
          THE VISION COUNCIL APPOINTS                                          team,” said Maureen Beddis,
          ALYSSE HENKEL                                                        Vice President of Marketing
                                                                               and Membership at The Vision
                                                                               Council. “The Vision Council is
                                             VisionWatch consumer and          committed to providing our
             The Vision Council has
                                             ECP panel survey and research     members and clients with the
          appointed Alysse Henkel as
                                             programs. Additionally,           most cutting-edge optical
          Director of Research Data and
                                             she will be charged with          market research, insights and
          Analytics. In this new position,
                                             driving engagement of new         analysis available, and the
          Henkel will be responsible for
                                             technology to streamline The      addition of Alysse to the team
          leading the development of         Vision Council’s reporting        demonstrates our commitment
          new data management and            processes while laying the        to delivering on this promise
          statistical analysis systems to    groundwork for an improved        and growing our internal
          enhance The Vision Council’s       market modeling and               research team.”


           |  MAR-APR 2021  |  20 INTERNATIONAL NEWS





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